Aditi Chaurasia
Table of Contents
A Brief Introduction To MBA In Marketing
MBA in Marketing refers to a Master’s in Business Administration focusing on the marketing aspect. MBA Marketing is a program that teaches students how to use statistics, analysis, storytelling, communication, customer behavior, and management skills to build a narrative around any given product or service. This career option has been given a new life with the growth of Digital Marketing and evolving market trends.
MBA in Marketing is a 2-year program. MBA Marketing from an esteemed college or university helps students as well as working professionals to step into corporate managerial roles with high salaries and better growth.
MBA in Marketing courses helps students to learn the presentation of market strategies and the creation of effective networks. Students also gain knowledge and insights into the market strategies and marketing functions of top companies. The courses also provide a better understanding of Market Research, Research Relationship Management, Advertising, Customer Behaviour, E-Marketing, and many more.
Students who are interested in Entertainment, Media, Promotions, Sales, and Advertising can opt MBA in Marketing as their career option. MBA Marketing pass-outs can secure high-paid jobs in profiles such as Brand Manager, Sales Manager, Marketing Manager, Product Manager, etc.
Course Details of MBA in Marketing
| Duration | 2 Years |
| Degree Type | Postgraduate |
| Degree Name | Master of Business Administration in Marketing |
| Eligibility Criteria | Graduate from any stream with min 50% score from a recognized University |
| Average Fees | INR 3- 10 LPA |
| Average Salary | INR 9 LPA |
| Entrance Exams | CAT, XAT, GMAT, MAT, NMAT, SNAP |
| Top Recruiters | Deloitte, Amazon, Flipkart, Apple, Microsoft, Morgan Stanley, Hindustan Unilever, Nestle, P&G |
| Job Profile | Head of Marketing, Advertisement Manager, Corporate Sales, Marketing Executive, Marketing Consultant, Business Consultant, Project Manager, Sales Executive |
| Related Courses | Marketing Management, Sales, Consumer Strategy, Operational Management, Digital Marketing & Social Media Marketing |
Why choose MBA in Marketing?
MBA in Marketing is a popular as well as demanding course. Almost every industry from any sector relies on marketing in order to build customer loyalty and increase revenue. Students are equipped with modern marketing techniques & strategies. New and trending concepts like Digital Management, Social Media Management, E-mail Management, etc are also taught.
MBA in Marketing is a 2-year course with a total of 4 semesters. MBA in Marketing syllabus provides detailed concepts related to marketing, helps to develop marketing skills, and gives a global experience with the help of exchange programs. The main subjects for 1st Year (Semesters 1 & 2) MBA in Marketing are Management Concepts, Business Environments, Quantitative Techniques in Management, Managerial Economics, Managerial Communication, Statistical Analysis and Operations Research, Financial Management, Marketing Management, Advertising Management, Cost and Management Accounting, Products and Operations Department, Consumer Behaviour, Accounting and Managerial Decisions and Human Resource Management. The main subjects for 2nd year (Semesters 3 & 4) MBA in Marketing are Entrepreneurship Development, Retail Management, Strategic Management, Service Marketing and CRM, E-Commerce, International Business, Industrial Marketing, Total Quality Management, Management Information System, Sales and Distributional Management, Logistics and Supply Chain Management and Product and Brand Management. The topics in the syllabus of the MBA in Marketing include concepts that help students get a theoretical and practical understanding of the business world in action. Students learn the common marketing pitfalls and challenges faced by businesses, including how to build brand value from scratch.
MBA in Marketing average fees is 3 – 10 Lakhs. Although the fees are high MBA in Marketing is a good investment because after completing the degree the students become well aware of the functions of marketing which eventually opens up broad options for good pay career opportunities.
MBA in Marketing has a good scope as students can make a career in Brand Managing, Advertising, and Marketing with an average salary of INR 9,03,076 per annum. MBA in Marketing tends to have a higher salary as compared to that of HR and Operations Manager. MBA in Marketing is considered the highest recruiting sector after MBA in Finance.
MBA in Marketing is required in many sectors such as Technology, Healthcare, Digital Media, Business Development, Consumer Packaged Goods, Consulting, and many more. It has a good scope for growth and increased earnings as well as advancement opportunities.
World’s best companies recruit MBA Marketing students. A few of the companies are Capgemini, Reliance industries limited, Tata communications Ltd, EY, Amazon, Deloitte, Nike, Google, H&M, KPMG Strategy, Hindustan Unilever, Apple, Microsoft, and many more.
MBA in Marketing provides jobs in the following profiles-
- Marketing Analyst
- Digital Marketing Analyst
- Brand Manager
- Customer Relationship Manager
- Head of Marketing
- Advertisement Manager
- Corporate Sales
- Marketing Executive
- Marketing Consultant
- Business Consultant
- Project Manager
- Sales Executive
MBA in Marketing can easily be pursued by anyone as this course can be completed according to one’s compatibility and needs. There are 4 main types of pursuing an MBA in Marketing–
➔ Full-Time (2 Years): Bachelor’s degree with 50% passing marks along with a valid score in CAT, ATMA or any other MBA exams. It can be pursued at any esteemed college or university by physically attending classes. This type is highly beneficial as students learn marketing analytics and strategies very well and also they get placements in big industries at high profiles.
➔ Part-Time(2-3 Years): 50% marks in graduation along with 2-3 years of work experience. Admission is based on profile and performance in GD/PI rounds. This is for the candidates who work full-time and attend classes at night. This helps the students to enhance their business skills.
➔ Online (2-4 Years): 50% marks (45% for reserved category) in graduation from any discipline. This is best for those people who cannot lose their job or change locations. This helps them to learn business skills and gain degrees by just sitting at their home
➔ Distance (2 Years): 50% marks in any bachelor’s degree and a valid CAT/MAT/GATE or any other MBA exam score (Some colleges select students based on merit). Students can complete the course by not attending regular classes.
When can one apply for MBA in Marketing?
- Average 50% in BBA, BA, B.Sc, B.Com, BCA from any recognized university (45% for ST/SC students)
- Participate in national, state & university level entrance exams like CAT, XAT, NMAT, GMAT, CMAT, SNAP
- No age restriction
- Work experience is recommended.
- Final year students can also apply by submitting a No Objection Certificate from their college.
- Communication, Leadership, and Data Analysis skills are required.
Different Categories Of MBA In Marketing
MBA in Marketing can be pursued by anyone at any time and as per their needs. They just have to look for a particular category and then enrol in it. Here is a list of 4 main types of MBA in Marketing–
| Type of MBA in Marketing | Duration | Eligibility | Key Features |
|---|---|---|---|
| Full-time MBA in Marketing | 2 Years | Bachelor’s degree with 50% passing marks along with a valid score in CAT, ATMA or any other MBA exams | The economics, commercial trends, customer needs and behaviour, marketing and sales, and brand promotion are areas that Marketing MBA graduates are specifically educated to concentrate on. Customer relationship management, digital marketing, retail management, marketing analytics, and market-oriented strategy planning and pricing are among the studied topics in this area. Brand manager, market research analyst, marketing manager, digital marketing specialist, and sales manager are among the positions held by Marketing MBA graduates. The major goal of a manager in this industry is to maximise company revenue by upholding effective marketing techniques. The marketing departments of any organisation place a premium on the problem of client pleasure. |
| Part-time MBA in Marketing | 2-3 Years | 50% marks in graduation along with 2-3 years of work experience. Admission is based on profile and performance in GD/PI rounds | Students who enrol in a part-time MBA in marketing programme work a full-time job and attend classes at night and on the weekends. The majority of programmes only provide one or two classes per semester. For candidates who want to continue working and earning money while doing an MBA in marketing, are focused on learning how to apply business theories to the real world in real-time, and want to create a network, a part-time MBA in marketing is the ideal option. The MBA in Marketing degree gives students a lot of freedom and flexibility. By studying finances, taxes, accounting, operations, marketing, and other management techniques, students can improve their business skills. |
| Online MBA in Marketing | 2-4 Years | 50% marks (45% for reserved category) in graduation from any discipline | Working professionals who are unable to attend normal sessions and do not want to abandon their employment to get a degree should strongly consider an online MBA in Marketing.· Understanding the administration of a company’s marketing structure is the focus of an online MBA in marketing management. The learner will study the marketing principles and tactics that are necessary for a successful business operation.· Management Concepts, Industrial Marketing, Service Marketing, CRM, Agricultural and Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product and Brand Management, and other topics are the main topics of the online MBA in Marketing Management course. |
| Distance MBA in Marketing | 2 Years | 50% marks in any bachelor’s degree and a valid CAT/MAT/GATE or any other MBA exam score. (Some colleges select students based on merit) | The UGC-DEB has given its approval to the distance MBA in marketing management program. While pursuing a distance MBA in marketing, no regular classes are required. After completing a distance MBA in marketing, students can expect to earn between 5 and 8 lakhs rupees a year in income. Retailing, strategic management, entrepreneurial development, marketing for nonprofit organizations, service marketing and customer relationship management, logistics and supply chain management, e-commerce, product and brand management, and other topics are covered in the distance learning MBA in marketing course curriculum. |
Admission Process To Be Followed For MBA In Marketing
- Candidates should enroll in colleges/ universities offering MBA Marketing
- Candidates must meet the eligibility criteria
- Eligibility score as set by college/ university should be checked
- The academic records should be proved through valid documents
- Some colleges/ universities accept first come, first served while others check performances in various entrance tests.
Eligibility Criteria
- To pursue MBA in Marketing, candidates need to graduate with a bachelor’s degree from a recognized university.
- Most of the B-schools require 50% in graduation.
- Final year students can also apply (If your results are not out, you can get a certificate from the college)
- Some MBA Marketing courses may need some work experience.
Entrance Exams
| Exams | Important Dates | Exam Pattern |
|---|---|---|
| CAT 2023 | Registration- 1st week of August 2023Exam Date- 26th November 2023 | Verbal Ability & Reading ComprehensionData Interpretation & Logical ReasoningQuantitative Ability 66 Questions 120 Minutes |
| XAT 2024 | Registration- 3rd week of August 2023Exam Date- 1st week of January 2024 | English Language/ Verbal & Logical ReasoningDecision Making/ Analytical ReasoningQuantitative Ability/ Data IntrepetationEssay WritingGeneral Awareness 100 Questions180 Minutes |
| NMAT 2023 | Registration- 1st week of August 2023Exam Date- 3rd week of October 2023 to 3rd week of December 2023 | Quantitative SkillsLanguage SkillsLogical Reasoning 108 Questions120 Minutes |
| GMAT | Registration- August 2022Exam Date- January 2023 to April 2023 (Exam Dates are not fixed) | Analytical WritingAssessmentIntegrated ReasoningQuantitative ReasoningVerbal Reasoning 80 Questions3 Hours 7 Minutes |
| CMAT 2023 | Registration- 20 January 2023Exam Date- 12 March 2023 | Language ComprehensionQuantitative & Data InterpretationLogical ReasoningGeneral AwarenessInnovation & Entrepreneurship 100 Questions3 Hours |
| SNAP 2023 | Registration- 2nd week of August 2023Exam Date- 2nd week of December 2023 | General EnglishQuantitative, Data Interpretation & Data SufficiencyAnalytical & Logical Research |
Syllabus For MBA In Marketing
MBA in Marketing focuses on theoretical as well as practical knowledge of marketing. The syllabus is structured in such a format that helps students to know all about marketing and management.
A list of subjects for a 2-year MBA in Marketing course is given below:-
MBA Marketing Subjects for 1st Year
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human Resource Management |
| Financial Management | Accounting and Managerial Decisions |
MBA Marketing Subjects for 2nd Year
| Strategic Management | Management Information System |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail Management | Logistics and Supply Chain Management |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
Projects done during MBA in Marketing
Along with the theoretical education MBA in Marketing also focuses on the practical aspects. Some of the main projects are given below-
- A Study of Consumer Behaviour on Pureit of Hindustan Unilever
- A Study of Customer Relationship at Fortis
- Study of Sales relationship at Coca Cola and Pepsico.
- Study of Relationship Management at Hotel Westin
- Marketing Strategies at Indigo Airlines
- Distribution Strategy at Amul
- Marketing strategies of Hyundai
India’s Top Colleges With Fees For MBA In Marketing
MBA in Marketing Distance Education
It is a 2-year degree course, and students graduated with 50% in any stream. Students with a bachelor’s degree in management discipline will get a preference.
| ICFAI | INR 63,000 |
| IGNOU | INR 31,500 |
| Suresh Gyan Vihar University | INR 52,000 |
| Amity University | INR 1,36,800 |
| Symbiosis Centre for Distance Learning | INR 23,000 |
Government Colleges for MBA in Marketing
| IIM Ahmedabad | INR 24.61 L |
| IIM Bangalore | INR 24.59 L |
| IIM Calcutta | INR 24.00 L |
| IIM Lucknow | INR 12.60 L |
| IIM Indore | INR 22.60 L |
Private Colleges for MBA in Marketing
Many colleges/universities provide MBA in Marketing courses. Some of the top colleges in metro cities are listed below:
Top MBA in Marketing Colleges in Delhi:
| IMT Ghaziabad | INR 19,53,000 |
| Amity University Noida | INR 6,08,000 |
| Jaipuria Institute of Management, Noida | INR 6,75,000 |
| IMS Ghaziabad | INR 7,95,000 |
| Amity Business School | INR 7,41,000 |
Top MBA in Marketing Colleges in Maharashtra:
| SP Jain Institute of Management and Research, Mumbai | INR 20,42,000 |
| Symbiosis Institute of Business Management, Pune | INR 13,49,000 |
| Pune Institute of Business Management, Pune | INR 7,95,000 |
| MIT College of Management, Pune | INR 2,20,270 |
| Symbiosis Institute of Management Studies, Pune | INR 5,35,000 |
Top MBA in Marketing Colleges in Tamil Nadu:
| Department of Management Studies, IIT Madras, Chennai | INR 10,98,850 |
| NIT Trichy, Tiruchirappalli | INR 1,46,550 |
| Great Lakes Institute of Management, Chennai | INR 18,75,000 |
| P.S.G. College of Technology, Caimbatore | INR 73,910 |
| School of Management, SRM, IST, Kanchipuram | INR 3,60,000 |
Top MBA in Marketing Colleges in West Bengal:
| Indian Institute of Social Welfare & Business Management, Kolkata | INR 3,09,000 |
| Calcutta Business School, Kolkata | INR 3,72,500 |
| Institute of Engineering & Management, Kolkata | INR 3,20,000 |
| Institute of Management Study, Kolkata | INR 2,65,000 |
| St. Xavier’s University, Kolkata | INR 5,20,000 |
World’s Top MBA In Marketing Colleges
MBA in Marketing can be pursued from top countries around the world. Interested candidates need to qualify for exams such GMAT, GRE, IELTS, TOEFC, PTE to apply for MBA in Marketing course.
Top MBA in Marketing colleges in UK (Fees PA)
| Coventry University | INR 26.2 L |
| University of Bedfordshire | INR 15.3 L |
| University of Sunderland | INR 18.9 L |
| University of South Whales | INR 19.0 L |
| Bangor University | INR 23.2 L |
Top MBA in Marketing colleges in USA (Fees PA)
| Pace University, New York, USA | INR 46.7 L |
| California State University, LA Campus | INR 28.6 L |
| New York Institute of Technology | INR 40.0 L |
| Oregon State University | INR 82.3 L |
| University of South Dakota | INR 20.7 L |
Top MBA in Marketing colleges in Australia (Fees PA)
| University of South Australia | INR 20.6 L |
| The University of Newcastle | INR 30.3 L |
| Edith Cowan University | INR 19.1 L |
| University of Melbourne | INR 19.3 L |
| University of Technology Sydney | INR 26.0 L |
Top MBA in Marketing colleges in Canada (Fees PA)
| McGill University | INR 61.2 L |
| Brock University | INR 21.0 L |
| University of Calgary | INR 18.1 L |
| York University | INR 17.2 L |
| Queen’s University | INR 62.8 L |
Scope In MBA In Marketing
MBA in Marketing provides multiple fields to choose as a career. Marketing has become a popular choice and a fast-growing sector. Some of the main career options are listed below-
· Advertising/Promotion
You can select the exciting profession of advertising if you have creative tendencies. The selection for advertising is rather broad. You can work as a freelancer or a copywriter for the media.
· Market Research
As a market researcher, you gather market data, analyse it, and then report the findings to the business or clients.
· Business Expansion
You must find potential customers and present your goods or services to them in your capacity as a business development manager. Additionally, you must keep in touch with these customers and inform them of any advancements regarding new products.
· Sales
Your responsibility as a sales manager is to lead the organization’s sales staff in achieving the sales objective. Additionally, you must set budgets and find strategies to enhance the sales process.
· Customer Relationship Management
It is the customer relationship manager’s duty to offer services that will satisfy the customers and thereby keep a cordial, friendly relationship with them. In addition, they are in charge of finding new company possibilities and ways to increase profitability.
· Online Marketing
One of the most popular career categories in marketing. The organization’s digital marketing strategy is planned and implemented by the managers of digital marketing. They collaborate with the marketing teams to introduce the company’s digital efforts.
MBA in Marketing provides jobs in the following profiles-
- Marketing Analyst
- Digital Marketing Analyst
- Brand Manager
- Customer Relationship Manager
- Head of Marketing
- Advertisement Manager
- Corporate Sales
- Marketing Executive
- Marketing Consultant
- Business Consultant
- Project Manager
- Sales Executive
MBA In Marketing Jobs, Placements & Salary
MBA in Marketing is a growing career and one can earn very well in this field. Top companies recruit MBA in Marketing students directly via campus placements with a good fresher’s salary. Here is a list of top job profiles and their salary (per annum) that students can go for after completing MBA in Marketing–
| Digital Marketer | INR 3.00 L |
| Marketing Field Executive | INR 3.24 L |
| Marketing Executive | INR 3.00 L |
| Retail Marketing Fresher | INR 2.40 L |
| Sales Manager | INR 2.45 L |
| Asset Manager | INR 2.59 L |
| Product Manager | INR 8.84 L |
| Marketing Manager | INR 2.91 L |
| Business Development Executive | INR 1.74 L |
| Digital Marketing Entrepreneur | INR 6.00 L |
MBA In Marketing Top Recruiters
MBA in Marketing is a kind of specialization that can provide students with vast career options in the field of marketing in many governments as well as private companies. A few of them are listed below-
Top Recruiters:
- State Bank of India
- Solar Energy Corporation of India
- National Fertilizers Limited
- Indian Pharmacopoeia Commission Recruitment
- Deloitte
- Amazon
- Flipkart
- Microsoft
- Apple
- Hindustan Unilever
- Nestle
- Morgan Stanley
- P&G
Internships
MBA in Marketing students can learn basic assistance in marketing industries while learning its operations and complexities. Students can do internships in the following profiles from any certified company: –
- Digital Marketing
- Data Analyst
- Product Managing
- Sales & Marketing
- Business Development
Comparison: MBA in Marketing Vs MBA in Finance
| Course Name | MBA in Marketing | MBA in Finance |
|---|---|---|
| Full Form | Master in Business Administration in Marketing | Master in Business Administration in Finance |
| Duration | 2 years | 2 years |
| Entrance Exam | CAT, XAT, NMAT, GMAT, CMAT, SNAP | CAT, XAT, NMAT, GMAT, CMAT, SNAP |
| Eligibility | 50% marks in graduation + work experience (optional) | 50% marks in graduation + work experience (optional) |
| Fees Structure | 3 – 10 LPA | 10,000 – 20 LPA |
| Top Colleges | IIM Ahmedabad, FMS Delhi, ISB Hyderabad | IIM Bangalore, IIM Calcutta, VELS Chennai |
| Top Recruiters | Procter and Gamble, Microsoft, Morgan Stanley, Amazon, Apple etc. | HSBC, Barclays, Deutsche Bank, Goldman Sachs, etc. |
| Technical Skills | Knowledge of marketing strategies, and understanding of target customers | Commerce background, Knowledge of Financial instruments, Know-how of financial statements, Expertise of MS Excel. |
| Average Starting Salary | INR 3,62,450 | INR 3,91,814 |
| Career Options | Sales Associate, Customer Relationship Executive, Market Research Analyst, Brand Manager, Product Manager, Digital Marketing Head, General Manager, Chief Marketing Officer | Accountant Broker, Tax Planner, Investment Banker, Estate Planner, Assistant Manager, Consultant, Manager, General Manager, Chief Financial Officer |
| Important Subjects | Brand Management, Customer Relationship Management, Consumer Behaviour, Digital Marketing, Retail Management, Marketing Research | Portfolio Management, Hedge Funds, Insurance Management, and International Financial Markets. |
Frequently Asked Questions:
Q. What is MBA in Marketing?
Ans. MBA in Marketing is a popular as well as demanding course. Almost every industry from any sector relies over marketing in order to build customer loyalty and increase revenue. Students are equipped with modern marketing techniques & strategies. New and trending concepts like Digital Management, Social Media Management, E-mail Management, etc are also taught.
Q. Is MBA in Marketing good for the future?
Ans. Marketing is a fast-growing, high-paying career option in various marketing profiles. So, yes MBA in Marketing is really a good career option with the great scope when observed from the present as well as future perspectives.
Q. What are the top tier 1 and tier 2 MBA in Marketing colleges?
Ans. Tier 1 MBA Finance colleges in India:
Tier 2 MBA Finance colleges in India:
- Symbiosis Institute of International Business
- TA Pai Management Institute, Manipal
- IMI Delhi
- Symbiosis Institute of Business Management, Bangalore
- IIM Ranchi
Q. What is the required percentile of IIMs for an MBA in Marketing?
Ans. The Cut-off of IIMs is 95 to 100 percentile for the General category and 85 to 95 percentile for reserved category candidates.
Q. Which entrance exam helps to qualify MBA in Marketing Abroad?
Ans. A high GMAT score can help you gain admission to MBA in Marketing programs at colleges and universities around the world. Other exams are GRE, IELTS, TOEFL, and PTE.
Q. What are the top entrance exams to crack MBA in Marketing colleges/ universities?
Ans. CAT, XAT, NMAT, GMAT, CMAT & SNAP
Q. Can I get government jobs after completing MBA in Marketing?
Ans. MBA in Marketing graduates can qualify UGC-NET exam to get jobs in the government sector such as,
| Government Companies | Job Profiles | Salary (per annum) |
|---|---|---|
| National Fertilizers Limited | Management Trainee | INR 3 L |
| SBI | Manager | INR 7 L |
| Solar Energy Corporation of India | Senior Manager | INR 9 L |
| Indian Pharmacopoeia Commission | Marketing Assistant | INR 6 L |
Q. What is the difference between MBA in Marketing and Master in Marketing?
Ans. An MBA in Marketing course offers a more flexible curriculum as compared to a Master in Marketing. Since a Master of Marketing is a good course but students completing MBA in Marketing tend to have a higher salary and more exposure than those students of MS.
Q. What are the questions asked in an interview?
Ans. Questions that are asked in PI rounds are mainly the basic questions related to marketing like definition, types, meaning, advantages and disadvantages. Along with that, some personal questions are also asked like why you chose to make a career in marketing, your achievements to date, strengths & weaknesses, changes you would like to have in current market situations and many more. While giving the interview one must be confident, to the point and engaged with the interviewer.
Q. Can MBA in Marketing be pursued in Hindi?
Ans. Hindi medium students who graduated from any recognized university can apply for MBA in Marketing but generally, the entrance exams and course books are in the English language. So, students need to have knowledge of the basic English language.
