Kanhaiya Kumar
Table of Contents
MBA in Digital Marketing
What Is a Master of Business Administration (MBA)?
A Master of Business Administration (MBA) in Digital Marketing is a management program that lasts for two years and teaches students how to use marketing tools on digital platforms to advertise a product or service in order to increase their consumer base. It is a post-graduate program offered as a specialization in Masters in Business Administration (MBA).
Since digital marketing as a style of marketing has evolved in a large manner in the past few years, the need for qualified people is rather strong in this industry. To address the demand, numerous B-schools have begun providing MBA in Digital Marketing programs. The career prospects are quite strong in this subject as virtually all the firms across sectors require digital marketing people to aid them in product promotion on different platforms and in boosting the consumer base.
The Indian Institute of Digital Education (IIDE), located in Mumbai, is quickly becoming one of the most sought-after educational institutions offering an MBA in Digital Marketing. The fees for this MBA course vary from INR 4 lakhs to INR 20 lakhs. Admission to MBA programs is done on the basis of results received in the entrance tests offered at the national or college levels. Students are able to obtain admission to MBA courses after graduation, although it is more suited for working professionals, who have some experience in the field. In addition, an MBA in Digital Marketing may be obtained either online or via part-time study. Aspirants, who want to design their careers in the Marketing area, may select this course and obtain thorough information linked to the subject.
MBA in Digital Marketing Highlights
Digital Marketing is currently the most sought-after specialization in MBA. Given below are key highlights of MBA in Digital Marketing in India:
| Particulars | Details |
|---|---|
| MBA in Digital Marketing Degree Type | Postgraduate |
| MBA in Digital Marketing Course duration | 2 years |
| MBA in Digital Marketing Education modes | Full-time, part-time, online and distance learning modes |
| MBA in Digital Marketing Eligibility criteria | Bachelor’s degree in any stream |
| MBA in Digital Marketing Admission process | Entrance exam+GD/PI |
| MBA in Digital Marketing Course fee | INR 1 lakh to INR 15 Lakh and above |
Eligibility Criteria for an MBA in Digital Marketing
The MBA in Digital Marketing has the same qualifying requirements as the MBA in General. The following are the minimum qualifying requirements:
- The applicant must hold a bachelor’s degree or its equivalent from a recognized institution.
- The bachelor’s degree may be in either of three fields: arts, commerce, or science.
- In most colleges, there is a minimum % criteria. The minimal aggregate necessary for graduation is 50% for General/OBC students and 45% for SC/ST candidates.
- Some institutions need English as a required subject in high school.
People Also Ask:
Q. Is an MBA essential for a career in digital marketing?
Ans. No, an MBA is not essential for a career in digital marketing. A high skill set and ability to create plans for social media and other digital platforms are required for a career in digital marketing. However, pursuing an MBA in Digital Marketing in particular might be quite beneficial.
Q. Is Digital Marketing a viable career path?
Ans. Yes, if you have the necessary talents and a strong interest in social media and digital platforms, this is the appropriate career path for you!
Q. What does digital marketing entail?
Ans. Digital marketing is a popular course. Professionals with in-depth knowledge of the industry may readily get work at any service platform.
Everything You Need to Know About MBA in Digital Marketing
MBA in Digital Marketing is a two-year professional program established by industry leaders to assist and educate young people. It is one of the most sought-after MBA degrees. Students enrolled in the MBA Digital Marketing program are equipped for careers in technology and innovation. Almost every business nowadays depends on Digital Marketing programs to promote their goods and services.
Digital marketing is a method of reaching out to a wide number of clients and increasing sales by using the internet, search engines, social media, emails, mobile applications, mobile games, and other similar channels. Website marketing, content marketing, email marketing, social media marketing, affiliate marketing, video marketing, pay-per-click (PPC) advertising, and SMS messaging are the most prevalent Digital Marketing channels.
Why Pursue an MBA in Digital Marketing?
The increasing usage of the internet has emphasized the necessity for product advertising through digital media. Students will be able to improve their management and administrative abilities by obtaining an MBA in digital marketing. It will also provide them with new opportunities in the sector, allowing them to work as content writers, social media managers, SEO managers, and digital marketing managers at top firms. MBA degrees will also assist students in honing their problem-solving abilities and provide them with a more professional approach to future issues.
Who Can Study for an MBA in Digital Marketing?
MBA in Digital Marketing is ideal for those with good leadership skills who want to work in management or marketing. Marketing’s relevance is growing by the day, and more and more individuals are eager to join this business, which has a promising future. Professionals may even start their own enterprises and utilize their knowledge in their current employment to increase their earnings. Students who have completed their graduation may enrol in this program. Colleges want students with a few years of work experience.
The Advantages of a Digital Marketing MBA
In recent years, the role of digital marketing has grown substantially. It enables the brand to discover its target demographic and reach them for product marketing and promotion through different digital channels. The increasing usage of the internet prompted the development of such marketing methods. The corporations select their target market and popularize their product on social media platforms, where more than 65 per cent of the population spends the majority of their time.
Advantages of an MBA (Digital Marketing)
The MBA in Digital Marketing program provides students with the information and skills needed to create effective digital marketing strategies.
- The MBA Syllabus is unique in that it develops students’ creative abilities while also providing them with a technical grasp of digital platforms to effectively target consumers and deliver a company’s goods.
- A candidate with an MBA in Digital Marketing is likely to find work in jobs such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on.
- Digital marketing is the way to go for people looking for a job that is diverse and innovative.
- With an MBA in Digital Marketing, students may get relevant market knowledge and concepts. Students will not find any other schooling that can assist them in starting a company anyplace else.
MBA Course Fee Structure and Length (Digital Marketing)
In this two-year curriculum, students learn how to brand and sell products locally and worldwide using digital platforms.
- The Digital Marketing MBA is one of India’s most sought-after Digital Marketing Subjects, and it comprises both technical and non-technical courses.
- MBA Digital Marketing is a two-year specialized curriculum that teaches students how to brand and sell products online, both locally and globally, utilizing digital platforms.
- At the top MBA Digital Marketing universities, monthly MBA digital marketing prices vary from INR 3,00,000 to INR 20,00,000 on average.
- Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and other subjects are covered in the MBA digital marketing curriculum.
MBA in Digital Marketing Syllabus
The MBA in Digital Marketing curriculum incorporates both conventional business management and digital marketing-specific courses. The followings are the themes and subjects covered in the course:
| Semester I |
|---|
| Managerial Economics |
| Accounting for Business Decisions |
| Organizational Behavior |
| Business Research Methods |
| Selling and Negotiation Skills Labs |
| Entreprises Analysis |
| Management Fundamentals |
| Legal Aspects of Business |
| Business Government and Society |
| Business Communications |
| Semester II |
|---|
| Marketing Management |
| Financial Management |
| Human Resource Management |
| Decision Science |
| Operations Management |
| Geopolitics and The World Economic System |
| Life Skills Lab |
| Computer Tools Lab |
| Industry Analysis |
| Business Systems and Procedures |
| Semester III |
|---|
| Strategic Management |
| Start-up and New Venture Management |
| Introduction to Digital Marketing and E-Commerce |
| Email Marketing |
| Enterprise Performance Management |
| Summer Internship Project |
| Search Engine Marketing |
| Social Media Marketing |
| Digital Branding |
| Content Marketing |
| Semester IV |
|---|
| Managing for Sustainability |
| Sales and Distribution Management |
| Mobile Marketing |
| Affiliate Marketing |
| Brand Planning |
| Dissertation |
| Social Media Marketing |
| Web Analytics |
| Online Reputation Management |
| Consumer Insights |
MBA Digital Marketing Specialization
Due to the increased demand for MBA Digital Marketing degrees, colleges around India have started to provide a variety of MBA Digital Marketing degrees to students. Students may also pursue a one-year MBA in digital marketing, as well as a full-time MBA in digital marketing, a part-time MBA in digital marketing, and an online MBA in digital marketing. Working professionals may pursue an Executive MBA in Digital Marketing or a Distance MBA in Digital Marketing, among other possibilities. In addition to the normal MBA in Digital Marketing curriculum, students may pursue an Online MBA in Digital Marketing.
- Full-Time MBA in Digital Marketing: A two-year full-time commitment study in digital marketing. It is a regular course that may be inconvenient for working professionals. The tuition for a full-time MBA Digital Marketing degree varies from INR 4 Lakhs to INR 6 Lakhs, depending on the institution. MBA entrance examinations are used to select students for the digital marketing MBA program.
- Executive MBA in Digital Marketing: An executive MBA in Digital Marketing is a part-time MBA in Digital Marketing program. This is a 24-month curriculum intended exclusively for working professionals with extensive experience to assist students in gaining employment at their desired businesses. It is intended for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it emphasizes cooperation and working toward a single objective.
- Working professionals who do not wish to leave their employment to get an MBA may enroll in one-year MBA Digital Marketing programs. Admission to one-year MBA Digital Marketing programs requires GMAT or GRE scores of 650 or above. Students must have at least five years of work experience. Examine MBA with or without Experience.
- MBA Digital Marketing Online Course is a two-year curriculum developed for working individuals who wish to add another academic achievement to their résumé in order to advance their job opportunities.
Top Colleges for MBA in Digital Marketing
Here are the top 5 colleges for MBA in Digital Marketing in various states of India.
| Institute | City/State |
|---|---|
| IIDE – Indian Institute of Digital Education | Mumbai, Maharashtra |
| Amity University | Noida, Uttar Pradesh |
| Institute of Engineering and Management | Kolkata, West Bengal |
| Great Lakes Institute of Management | Chennai, Tamil Nadu |
| Sushant University – Erstwhile Ansal University | Gurgaon, Haryana |
MBA in Digital Marketing: Top Institutes in Mumbai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 4,72,000 |
| Vidyalankar School of Business | 6,50,000 |
| GNIMS – Guru Nanak Institute of Management Studies | 9,90,000 |
| Jagdish Sheth School of Management, Vijaybhoomi University | 12,00,000 |
| ITM Business School, Navi Mumbai | 10,45,000 |
| Amity University | 5,00,000 |
MBA in Digital Marketing: Top Colleges in Delhi
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Amity University | 4,00,000 |
| Bennett University, Greater Noida | 5,00,000 |
| Guru Gobind Singh Indraprastha University | 70,000 |
| Sunstone Eduversity – NIU Campus | 3,15,000 |
| School of Business, Sushant University | 10,11,000 |
| JBS – Jaypee Business School | 8,40,000 |
| Sunstone Eduversity – NIET Campus | 3,15,000 |
| Manav Rachna International Institute of Research and Studies | 5,97,000 |
MBA in Digital Marketing: Top Colleges in Kolkata
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Globsyn Business School | 7,95,000 |
| Praxis Business School | 3,89,000 |
| Institute of Engineering and Management | 3,20,000 |
| Vinod Gupta School of Management | 6,00,000 |
| Bharatiya Vidya Bhavan Institute of Management Science | 5,51,000 |
| Institute of Management Study | 2,00,000 |
| Techno India University | 4,50,000 |
MBA in Digital Marketing: Top Colleges in Chennai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Indian Institute of Technology, Madras | 11,25,000 |
| Great Lakes Institute of Management | 16,01,000 |
| Rajalakshmi School of Business | 6,00,000 |
| Loyola Institute of Business Administration | 15,26,000 |
| Department of Management Studies, Anna University | 20,500 |
| Sairam Institute of Management Studies | 75,000 |
| Veltech University | 93,000 |
| Hindustan Institute of Technology and Science | 2,53,000 |
MBA in Digital Marketing: Top Colleges in Bangalore
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Alliance University | 13,50,000 |
| Jagdish Sheth School of Management | 12,00,000 |
| Xavier Institute of Management and Entrepreneurship | 3,00,000 |
| Indus Business Academy | 4,81,000 |
| BMS College of Engineering | 25,300 |
| Indian Academy Group of Institutions | 2,32,000 |
MBA in Digital Marketing: Top Colleges in Hyderabad
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Institute of Management Technology | 6,03,000 |
| ICFAI Foundation for Higher Education | 7,00,000 |
| ICFAI Business School | 7,10,000 |
| Symbiosis Institute of Business Management | 6,80,000 |
| Aristotle Post Graduate College | 40,000 |
| KL University | 2,85,000 |
MBA in Digital Marketing: Top Colleges in Pune
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Symbiosis Institute of International Business | 9,48,000 |
| Symbiosis Institute of Business Management | 9,80,000 |
| Symbiosis Centre for Management and Human Resource Development | 9,40,000 |
| Sri Balaji University | 4,45,000 |
| Lexicon Mile- Management Institute of Leadership and Excellence | 8,30,000 |
| MIT World Peace University | 3,75,000 |
Conclusion
Marketing has undergone a paradigm change as new technologies have emerged throughout the years. Despite the fact that it is still used, companies all over the globe have shifted from conventional techniques of marketing to digital marketing. As a result, many new prospects for enterprises to expand their operations have emerged, as have many job openings across industries. A career in Digital Marketing may lead you in a variety of ways, from content curation and management to social media marketing and brand management. Though undergraduate or certificate courses provide a solid foundation, earning a master’s degree, such as an MBA in Digital Marketing, is required to grow in the sector in the current cutthroat environment.
Frequently Asked Questions about MBA in Digital Marketing :
Q. Which MBA is best for digital marketing?
Ans. Top Colleges in India for MBA in Digital Marketing
- IIDE – Indian Institute of Digital Education, Mumbai.
- IIKM, Business School, Chennai.
- Rayat Bahra University, Punjab.
- RVS Institute of Management Studies and Research, Tamil Nadu.
- RIMT University, Punjab.
Q. What is the scope of an MBA in digital marketing?
Ans. There is a wide range of career opportunities after MBA in Digital Marketing. Some popular career options include social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more.
Q. Is a Digital Marketing MBA or a Certificate program preferable?
Ans. While an MBA degree will give you better career and income options as well as in-depth knowledge of the field, a Certificate course will take you significantly less time and money to complete while still enabling you to work in the business.
Q. How is a candidate chosen for the MBA in Digital Marketing program?
Ans. Admission to the MBA in Digital Marketing program is based on a variety of factors, including admission test results, academic background, performance in group discussions and personal interviews, Class 10th and 12th-grade marks, and work experience. Certain institutions consider diversity while making admissions decisions.
Q. What are the qualifying requirements for an MBA in Digital Marketing?
Ans. A bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks is required for an MBA in Digital Marketing. The prerequisites of various colleges may vary.
Q. Is an MBA in Digital Marketing a worthwhile program to pursue?
Ans. The MBA in Digital Marketing is a relatively young field that is gaining traction in the commercial world. The degree offers tremendous job opportunities in today’s market and has a lot of promise in the future as more firms utilize digital platforms for marketing.
Q. Which kind of digital marketing is more effective?
Ans. Some of the most typical departments include content marketing, SEO, and social media professionals.
