Aditi Chaurasia
Table of Contents
MBA in Marketing Scope and Salary
MBA in Marketing is a diverse field and offers various roles in the field of marketing. With the expansion of businesses and organizations, there has been a great demand for marketing professionals who with the help of their excellent communication and analysis skills thinks of market strategies. They play a major role in managing brands and products to reach their customers.
In simple words, MBA in Marketing refers to the use of statistics, analysis, storytelling, communication, customer behavior, and management skills to build a narrative around any given product or service. This course helps students to learn the presentation of market strategies and the creation of effective networks. Students also gain knowledge and insights into the market strategies and marketing functions of top companies.
MBA in Marketing has a good scope as students can make careers in industries including retail, tourism, FMCG, banking, hospitality, media and advertising, market research, brand management, etc. They can work in Brand Managing, Advertising, and Marketing with an average salary of 7- 8 lakhs per annum. This specialization tends to have a higher salary as compared to that of HR and Operations managers. It is considered the highest recruiting sector after MBA in Finance.
MBA in Marketing has a good scope for growth and increased earnings as well as advancement opportunities. Digital Marketing is a boon to it as it has given a new life and evolution.
Marketing can originate from the public and private sectors due to its versatility. Because of the rapid change and evolution in the market, there are many opportunities to progress professionally quickly.
Top private companies like Deloitte, Amazon, Flipkart, Apple, Microsoft, Morgan Stanley, Hindustan Unilever, Nestle, and P&G provide jobs to MBA in Marketing graduates in different profiles with high wages.
Many government companies recruit MBA in Marketing graduates who have a good work experience in their field. A high salary is expected at the entry-level. Government companies that recruit Marketing graduates are National Fertilizers Limited, SBI, Coal India, Solar Energy Corporation of India, Indian Pharmacopoeia Commission, and Banks.
MBA in Marketing Jobs
MBA in Marketing positions are available in both the public and private sectors. A list of preferable jobs and their duties in this specialization are listed below-
- Brand Management
It is a process of carrying out a plan for how a brand will be viewed in the marketplace. It involves segmenting the target market and the company together. A brand manager serves as a medium and fosters positive interactions between clients and the brand. To improve the quality of the brand, a brand manager employs a variety of techniques, including brand marketing, aggregate data, and behavioral studies.
- Product Management
It is a corporate organizational procedure that includes product planning, production, and review. The product manager is responsible for giving a description and background of the product. They are in charge of the functional team which consists of experts in engineering, design, and operations who works to develop the brand’s quality and tone. Given that this position requires excellent management skills.
- Digital Marketing Managers
It is a process to steadily boost internet traffic to any company’s website. Marketing initiatives that support the promotion of the brand and the products are constantly in need of development, implementation, and management. Digital Marketing Managers work to raise brand awareness on the Internet. Use various digital technologies, including SEO, SEM, and content analysis to digitally support the company’s commercial growth.
It is the process that involves organizing and supervising the media department of the company. By fostering and maintaining connections with audiences and corporate clients, media management aids in business expansion. Media planners are in charge of carrying out a product’s advertising and assisting the business in achieving its objectives. To accomplish group objectives, media management consists of both strategic and practical strategies.
- Advertising
It is a process that involves creating brand enforcement and brand identity. To promote a brand, various means of advertising are used like TV, radio, print media, internet marketing, emails, etc. MBA in Marketing professionals should consider a fantastic career in advertising. Management and communication skills are important to create potential customers. One can find a creative and interesting position in advertising.
MBA in Marketing graduates can also make a career as-
- Brand Manager
- Asset Manager
- Media Planner
- Corporate Communications Head
- Customer Relationship Management
- Competitive Marketing
- Analytical Marketing
- Digital Media Analyst
- Digital Marketing Head
- Online Marketing
- Media strategist
- Advertising Management
- Product Manager
- Retailing Management
- Marketing Manager
MBA in Marketing Salary
Graduates can expect to get an average salary of about INR 6.8 LPA. However, some other characteristics, such as experience, aptitude, training, expertise, skills, etc., also affect income. The candidate’s employment status—public or private—has an impact on their pay as well. MBA in Marketing job profiles and their salaries are shown below: –
| MBA in Marketing job profiles | Average Salary |
|---|---|
| Brand Manager | INR 11.5 LPA |
| Asset Manager | INR 5.3 LPA |
| Marketing Manager | INR 6.6 LPA |
| Product Manager | INR 16.0 LPA |
| Retailing Manager | INR 4.0 LPA |
| Media Manager | INR 7.1 LPA |
| Advertising Manager | INR 5.0 LPA |
| Digital Media Analyst | INR 5.4 LPA |
| Digital Marketing Head | INR 7.1 LPA |
| Online Marketing | INR 3.0 LPA |
| Analytical Marketing | INR 6.0 LPA |
| Customer Relationship Management | INR 3.0 LPA |
| Corporate Communication Head | INR 21.5 LPA |
| Competitive Marketing | INR 10.0 LPA |
| Media Strategist | INR 4.2 LPA |
MBA in Marketing Jobs: Sector-wise
MBA in Marketing provides great job opportunities in both the public and private sectors. Candidates’ knowledge and abilities obtained during the course as well as internships or work experiences, will determine their position of responsibility to be offered.
MBA in Marketing Jobs in Private Sector:
Graduates have many job options. Candidates may be hired for various positions, including, Retail Marketing Fresher, Marketing Executive, Marketing Field Executive, Digital Marketer, etc. The range of the private sector MBA in Marketing average salary is INR 2.4 to 50 LPA. Top private companies that recruit MBA in Marketing students include Apple, Amazon, Flipkart, Morgan Stanley, Hindustan Unilever, Nestle, Bain & Company, and others.
Here’s a list of the most popular career options for MBA in Marketing graduates, which provide them with high-profile jobs and a good salary:
| Job Profile | Roles and Responsibility | Average Salary |
|---|---|---|
| Brand Manager | Their main duty is to sell products to targeted customers. They appoint distributors, build sales plans, analyze data, study competitors and set targets & goals. They must maintain a healthy relationship with the stakeholders, distributors and customers. | INR 11.5 LPA |
| Sales Manager | Their main duty is to sell products to targeted customers. They appoint distributors, build sales plans, analyze data, study competitors, and set targets & goals. They must maintain a healthy relationship with the stakeholders, distributors and customers. | INR 5.0 LPA |
| Market Research Analyst | The main duty is to gather and resolve data & trends related to the market. They analyse the choices and needs of the consumers which help the company to decide the methods of advertising and selling. They also design surveys and research methodologies to build marketing strategies. | INR 3.3 LPA |
| Digital Marketing | Their main duty is to reach a large audience with less expenditure via the internet. The techniques involved must be catchy and creative. It is very different from traditional skills and is comprised of technical tasks like SEO, PPC, Social Media Marketing, and Web Content Writing. | INR 3.0 LPA |
| Business Development Manager | Their main duty is to create new business opportunities, complete the existing targets, and sell as many products as they can in a limited time duration. They make sufficient plans to develop relationships with the clients which can eventually lead to business growth. | INR 5.5 LPA |
| Public Relations Manager | Their main duty is to coordinate all the activities of the organization. They are responsible for developing a marketing communications plan and media relations strategy to create the right corporate image of the organization in front of the stakeholders. | INR 7.0 LPA |
MBA in Marketing Jobs in Government Sector:
Graduates can apply for jobs in the government sector. There are various government banks, insurance companies, and PSUs that provide job opportunities to graduates with a Marketing speciality. Graduates need to have some work experience and must clear the required exam to get jobs in government organizations. The range of the government sector MBA in Marketing average salary is INR 1.2 to 25.4 LPA. Top government/public sector companies that hire MBA in Marketing graduates are National Fertilizers Limited (NFL), Karnataka Antibiotics and Pharmaceuticals Limited (KAPL), Uttarakhand Jal Vidyut Nigam Limited (UJVNL), government banks including state, regional and rural banks etc.
| Job Profile | Roles and Responsibility | Average Salary |
|---|---|---|
| Management Trainee | Their main duty is to drive daily operations and services of all areas of business, recruit new employees, and ensure proper documentation and training of employees. They need to communicate effectively with all the staff members. | INR 5.0 LPA |
| General Manager | Their main duty is to look after daily business operations. The implication of growth strategies, managing budget, hiring employees, training low-level managers and evaluating productivity. | INR 23.0 LPA |
| Specialist Officer (Marketing) | Their main duty is to plan and prepare marketing campaigns. They research & analyse the audience, gathering statistical & financial information and conducting promotional activities by coordinating with ad agencies. | INR 9.4 LPA |
| Chief Executive Officer | The main duty is to make major corporate decisions and manage the overall operations and resources of a company. They act as a medium of communication between the board of directors and corporate operations. | INR 31.4 LPA |
MBA in Marketing Jobs for Freshers:
MBA in Marketing scope is very high both in the private as well as the public sector. Fresh graduates can be recruited directly from college campuses or by applying from different job portals. Here is a list of top job opportunities for MBA in Marketing freshers-
| Job Profiles | Average Salary |
|---|---|
| Digital Marketer | INR 3.00 L |
| Marketing Field Executive | INR 3.24 L |
| Marketing Executive | INR 3.00 L |
| Retail Marketing Fresher | INR 2.40 L |
| Sales Manager | INR 2.45 L |
| Asset Manager | INR 2.59 L |
| Product Manager | INR 8.84 L |
| Marketing Manager | INR 2.91 L |
| Business Development Executive | INR 1.74 L |
| Digital Marketing Entrepreneur | INR 6.00 L |
An MBA is highly valued across all professional fields and is very useful in the business world. Businesses are constantly looking for employees with MBA backgrounds to improve and grow their operations. MBA in Marketing can open up a number of employment options in a variety of industries since marketing is becoming more and more essential for the smooth functioning of any business or organization.
MBA in Marketing graduates have a number of opportunities. All they need to have diverse communication and marketing skills. One can get into thrilling fields like brand management, digital marketing, product management, advertising and many more. After building an excellent portfolio, one can also apply for jobs in PSUs and can have very high salaries.
Frequently Asked Questions:
Q. What is the average monthly salary for MBA in Marketing?
Ans. The average per-month salary is INR 29,149.
Q. What is the scope of MBA in Marketing in India?
Ans. Graduates can pursue a variety of good employment options in both the public and private sectors and can work as a brand manager, product manager, media heads, general manager, chief executives and many more.
Q. What is the scope and salary of MBA in Marketing Abroad?
Ans. It is one of the most demanding specializations. The average salary for MBA in Marketing abroad is INR 40 LPA. Candidates can apply for different job profiles according to the needs of the organization.
Q. Which country is best for MBA jobs?
Ans. Switzerland is by far the highest-paying country for MBA graduates, the highest salary to date is US$ 140,900 (INR 1,14,65,498 PA)
Q. Can I join any government organization after completing MBA in Marketing?
- Students can apply in the government sector including government banks and companies. It is a good and secure career. Banks and other public sector businesses all constantly promote so keep tracking them.
- Candidates need to have work experience and should pass the required exam.
- National Fertilizers Limited, Karnataka Antibiotics and Pharmaceuticals Limited (KAPL), Uttarakhand Jal Vidyut Nigam Limited (UJVNL), and government banks including state, regional and rural banks etc are a few Government organizations to which pass-outs can apply.
- The range of the government sector MBA in Marketing average salary is INR 1.2 to 25.4 LPA.
| Government Companies | Job Profiles | Salary (per annum) |
|---|---|---|
| National Fertilizers Limited | Management Trainee | INR 3 L |
| SBI | Manager | INR 7 L |
| Solar Energy Corporation of India | Senior Manager | INR 9 L |
| Indian Pharmacopoeia Commission | Marketing Assistant | INR 6 L |
Q. What are the questions asked in MBA in Marketing interview?
Ans. Questions that are asked in PI rounds are mainly the basic questions related to marketing like definition, types, meaning, advantages and disadvantages. Along with that, some personal questions are also asked like why you chose to make a career in marketing, your achievements to date, strengths & weaknesses, changes you would like to have in current market situations and many more. While giving the interview one must be confident, to the point and engaged with the interviewer.
