Top MBA Colleges for Marketing in India 2022

Top MBA Colleges for Marketing in India 2022

MBA Marketing Specialization: Best Colleges, Career Options, Courses, and Syllabus

The most popular MBA specialization in India is MBA in Marketing. This was ranked first by 51% of MBA candidates, followed by Finance. So, what makes an MBA in Marketing one of the most in-demand MBA specialties in India? What are the best MBA universities that provide MBA in Marketing, and what are the job placement and career chances after graduating with an MBA in Marketing? This comprehensive post will address these and many other questions you may have. Check out this well-researched list of Top MBA Colleges for Marketing in India.

First, let’s define marketing and what an MBA in Marketing includes. According to marketing experts Philip Kotler and Kevin Keller, marketing management is “…the art and science of selecting target markets and acquiring, retaining, and increasing consumers through the creation, delivery, and communication of better customer value.” Every facet of this concept is covered by an MBA in Marketing. It starts with identifying consumer demands, then moves on to promoting the product and providing after-sales service satisfaction. All facets of business, such as brand management, retail management, consumer and sales management, marketing strategies, digital marketing, and product development, are covered.

MBA in Marketing Management students get in-depth and broad knowledge that will help them become great marketing managers. Market research and analysis; sales strategies; pricing determination; product advertising; product design; presentation; and, most importantly, communication skills are major learning areas. This is one of the top paid MBA sectors, with salaries ranging from Rs. 5.0 LPA to Rs. 25.0 LPA based on the MBA institution rating and the candidate’s profile and talents.

Among the top MBA Colleges in India for Marketing are IIM Ahmedabad, IIM Calcutta, IIM Bangalore, FMS Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, and IMT Ghaziabad. These colleges in India provide various MBA Marketing programs.

This article will help you learn about-

  • Type of Courses on MBA in Marketing in India
  • Top MBA Colleges for Marketing in India
  • Scope: Placements & Career Opportunities
  • Course Syllabus

Courses of Various Types with MBA Marketing Specialization

There are around 3000 MBA in Marketing Colleges in India. These colleges provide MBA Marketing Specialization courses of varying kinds and duration, but they all cover the same ground. After studying more than 50 programs, we can divide the programs available in India into the following categories-

  1. IIM offers a two-year full-time specialized MBA in marketing.
  2. Two-Year Full-Time Specialized MBA or MBA Equivalent PGDM in Marketing offered by B-Schools and Universities such as IMT, TAPMI, and others.
  3. One-Year Full-Time or Executive (Part-Time) On-Campus/Hybrid Specialized MBA in Marketing from Top B-schools & Universities such as K J Somaiya, ISB Hyderabad, and others.
  4. MBA Marketing Specialization is available in 2-year full-time General MBA/PGDM programs at institutions such as IIM Ahmedabad, FMS Delhi, and SPJIMR Mumbai.

Top MBA Colleges in India for Marketing

If you are seeking Colleges in India, the best management institutes are listed here.

MBA CollegeTitle & Type of MBA Marketing  CourseMBA Marketing Course Fees (Rs. in lakhs)
IIM AhmedabadPGP with Specialization in Marketing; 2 years full time23.00
IIM BangaloreMBA with Specialization in Marketing; 2 years full time23.20
IIM CalcuttaMBA with Specialization in Marketing; 2 years full time21.10
ISB HyderabadPGPM with specialization in Marketing; 1-year full time30.41
FMS DelhiMBA with Specialization in Marketing; 2 years full time 1.92
IIFT Delhi/KolkataMBA (IB) with specialization in Marketing; 2 years full time17.25
SPJIMR MumbaiPGDM with specialization in Marketing and Operations; 2 years full time17.50
XLRI JamshedpurPGDM- Business Management with specialization in Marketing; 2 years full time23.60
IMT GhaziabadPGDM Marketing; 2 years full time17.50
TAPMI ManipalPGDM Marketing Management; 2 years full time14.30

MBA Admissions in Marketing

  • The admission requirements for MBA Marketing Admissions are divided into two parts.
  • You must be a graduate with a minimum of 50% or 60% in any subject.
  • You must register for and pass an appropriate national level/state level/institute level MBA admission exam.
  • Please tell us about each sort of institute that offers MBA Marketing, including the program name and duration.

1. IIM offers a two-year full-time specialized MBA in marketing.

None of the 20 IIMs have developed a two-year full-time standalone specialized MBA Marketing program. However, all IIMs, including IIM Ahmedabad, Bangalore, Calcutta, and Lucknow, offers MBA Marketing as an essential concentration as part of their flagship two-year curriculum. MBA Marketing is one of the most sought-after MBA specialties at IIMs. The program covers all of the major courses found in leading B-schools’ standalone specialized MBA Marketing programs.

2. B-Schools and Universities provide a 2-year full-time specialized MBA or MBA equivalent PGDM in marketing.

Many leading B-schools offer MBA Marketing as a distinct Stand-alone Management Program. The student must apply for this program only while applying for MBA admission. Many of the leading MBA schools, such as IMT and TAPMI, offer a dedicated MBA in Marketing.

To meet the growing demand for MBA Marketing, several MBA Institutions and private PGDM colleges are offering specialty MBA/PGDM programs in addition to their flagship MBA programs. Some of the best MBA universities in the Non-IIM category that provide two years of full-time specialized MBA/PGDM programs are listed below:

Universities & B-schools offering MBA/PGDM in MarketingProgram NameDuration & ModeFee (Rs.in lakhs)
IMT GhaziabadPGDM MarketingOn campus; 2 years full time17.50
TAPMI ManipalPGDM Marketing ManagementOn Campus; 2 years full time14.30

3. One-year full-time or executive position (Part-Time) Top B-schools and Universities Offer On-Campus/Hybrid Specialized MBA in Marketing-

Universities & B-schools offering MBA/PGDM in MarketingProgram NameDuration & ModeFee (Rs.in lakhs)
ISB HyderabadPGPM with specialization in MarketingOn campus; 1-year full time40.41
K J Somaiya Institute of Management Studies & Research, MumbaiMBA (Part-Time) Marketing ManagementOn Campus; 3 years part-time 2.97

4. MBA Marketing Specialization is available in a 2-year full-time program. General MBA/PGDM Program

MBA in Marketing is one of the most popular concentrations available in the flagship MBA/PGDM programs. There are IIMs, FMS, XLRI, and MDI among other prominent MBA universities that offer MBA Marketing as a Specialization in the second year of their flagship MBA program. The following is a list of top MBA colleges that offer MBA Marketing Specialization.

MBA CollegeProgram nameDuration & ModeFee (Rs. in lakhs)
IIM AhmedabadPGP with Specialization in Marketing;On Campus; 2 years full time23.00
IIM BangaloreMBA with Specialization in Marketing; 2 years full timeOn Campus; 2 years full time23.20
IIM CalcuttaMBA with Specialization in Marketing; 2 years full timeOn Campus; 2 years full time21.10
ISB HyderabadPGPM with specialization in Marketing; 1-year full time _30.41
FMS DelhiMBA with Specialization in Marketing; 2 years full timeOn Campus; 2 years full time 1.92
IIFT Delhi/KolkataMBA (IB) with specialization in Marketing; 2 years full timeOn Campus; 2 years full time17.25
SPJIMR MumbaiPGDM with specialization in Marketing and Operations; 2 years full timeOn Campus; 2 years full time17.50
XLRI JamshedpurPGDM- Business Management with specialization in Marketing; 2 years full timeOn Campus; 2 years full time23.60
IIM LucknowPGPM with specialization in MarketingOn Campus; 2 years full time14.16
IIM ShillongMBA with specialization in MarketingOn Campus; 2 years full time15.00
IIM UdaipurMBA with specialization in MarketingOn Campus; 2 years full time17.60
IIM IndorePGP with specialization in MarketingOn Campus; 2 years full time16.10
IIM KozhikodePGP with specialization in Marketing ManagementOn Campus; 2 years full time19.00
IIM NagpurPGP with specialization in MarketingOn Campus; 2 years full time13.75
IIM TiruchirappalliPGPM with specialization in MarketingOn Campus; 2 years full time18.00
IIM AmritsarMBA with specialization in Marketing & CommunicationOn Campus; 2 years full time12.00
SIMSREE MumbaiPGDBM with specialization in MarketingOn Campus; 2 years full time 1.36
PUMBA PuneMBA with specialization in MarketingOn Campus; 2 years full time1.34

MBA in Sales Management vs MBA in Marketing Management

MBA in Sales Management and MBA in Marketing Management are both two-year full-time MBA programs. This concentration is available at the majority of institutions.

The primary distinction between the Sales and Marketing Management MBA programs is that the MBA in Sales Management is primarily concerned with managing a company’s sales activities. Sales management professionals are expected to be in charge of fulfilling sales objectives, hiring and training sales employees, generating and updating sales reports, collecting orders, checking stocks, and managing distributors, whole sellers, and retailers, among other things.

This curriculum, on the other hand, was concerned with the practical application of marketing tactics as well as the administration of a firm’s marketing resources and operations. Marketing managers are in charge of influencing the volume, timing, and mix of client demand.

Furthermore, marketing communication, a critical component of a company’s marketing operations, is covered in the MBA course in Sales & Marketing. Advertising, direct marketing, branding, packaging, printed materials, public relations efforts, sales presentations, sponsorships, and trade show participation are all examples of Marketing Communication. The MBA in Marketing Communication program covers all aspects of market communication.

MBA in Marketing: Average Placements & Career Options

After earning a Marketing Management MBA, you can pursue a career in product management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting, among other fields.

If you completed this degree at a top MBA college, the typical income paid in line with the position offered might range between Rs.10 and 20 lakhs per year. Even after completing an MBA in Marketing from a Tier-2 B-school, the average pay provided is sufficient, ranging from Rs.5 to 7 lakhs per annum.

Best MBA Marketing Recruiters

Some of the top recruiters looking for candidates with this qualification include HUL, Rivigo, Enhance Group, Tata Global Beverages, Bata, Fermenta Biotech, Field Fresh Foods, GE CLP, ITC, GILAC, Marico, ABFRL, Britannia, Bajaj Auto, Maruti Suzuki, Royal Enfield, Tata Motors, Tata Steel, Flipkart, Swiggy, OYO, Games 24*7, Google, Hexa.

MBA Marketing: Profiles and Roles Available

Business Analyst, Campaign Manager, Category Manager, Digital Marketing, Marketing Manager, Product Manager, Sales Manager, Offline Marketing Manager, Consumer-Relationship Manager/Relationship Manager, and Business Development Manager are some of the key roles and profiles available to candidates with this specialization.

MBA Marketing Course Content

The MBA Marketing course syllabus is developed so that the Management graduate may handle several marketing management jobs at the same time. The following are the important themes in MBA Marketing course subjects taught at IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI, and other top MBA colleges:

  • Marketing Management
  • Advertising and Sales Promotion
  • Business-to-Business Marketing
  • Competition and Globalization
  • Consumer Behaviour
  • International Marketing
  • Internet Marketing
  • Marketing Decision Models
  • Marketing Engineering
  • Marketing Fair
  • Marketing in Emerging Countries
  • Marketing in Practice
  • Marketing Metrics for Marketing Performance Evaluation
  • Marketing Research
  • Pricing Management
  • Product and Brand Management
  • Qualitative Market Research
  • Retail Management
  • Sales and Distribution Management
  • Service Marketing
  • Sports and Tourism Marketing
  • Strategic Marketing
  • Rural Marketing
  • Market Planning

Which MBA Marketing Specialization Should You Pursue?  Make a decision before enrolling.

Marketing Management MBA programs range from standalone to part-of-regular MBA programs, full-time to part-time, and many other alternatives. While all 2-year Full-Time Regular MBA programs provide this specialty in the second year, there are a select notable Institutes that offer Specialized MBA in Marketing from the start.

If you pursue a General MBA at a renowned B-school, you can pick your specialization at the end of the first year, but if you enroll in a specialized MBA program, you may choose your specialization from day one of the first years. So, before enrolling in an MBA program, consider whether you want to specialize after one year of study or whether you want to pursue an MBA in Marketing with no room for change.

If you are serious about pursuing an MBA in Marketing, you may enroll in a full-time MBA Marketing concentration and begin your studies immediately. Please keep in mind that elite B-schools such as IMT and TAPMI hold separate GD-PI-WAT for admission to MBA programs.

If you have limited time and want to complete your MBA concentration faster, several top B-schools offer one-year full-time MBA programs. However, if you are a working professional who is unable to attend a standard program, you can enroll in a part-time or online MBA specialty program.

Frequently Asked Questions

Q1. Which MBA college is best for marketing in India?

Ans. Top MBA Colleges for Marketing in India include IIM Ahmedabad, IIM Calcutta, IIM Bangalore, FMS Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad among others. These Colleges in India offer different types of MBA Marketing programs.

Q2. Which is the best IIM for marketing?

Ans. Best MBA Marketing Colleges In India:

B-SchoolOverall Rankings As Per InsideIIM MBA Rankings 2019Program offered
IIM Ahmedabad1stPGP
IIM Bangalore3rdPGP
IIM Calcutta2ndPGP
IIM Indore8thPGP

Q3. Which MBA has the highest salary?

Ans. Top 10 Highest-Paying MBA Concentrations:

  • Finance
  • Marketing
  • Information Technology
  • Information Security
  • Human Resources
  • Healthcare Management
  • Real Estate
  • International Business

Q4. Is MBA marketing in demand?

Ans. Yes, MBA in Marketing is a good career. Marketing is an excellent major since it is incredibly adaptable and can lead to a range of well-paying, in-demand jobs with high work satisfaction and prospects for further education.

Q5. Which MBA has the highest salary?

Ans. Top 10 Highest-Paying MBA Concentrations:

  • Finance
  • Marketing
  • Information Technology
  • Information Security
  • Human Resources
  • Healthcare Management
  • Real Estate
  • International Business

Q6. Is MBA in Marketing worth it in India?

Ans. There is a good scope for MBA in Marketing. Marketing itself is a vast field. After doing MBA in marketing, a candidate can become a sales executive or manager in reputed Fast moving consumer goods (FMCG) companies like HUL or Marico industries. One can also work in the IT industry.

Q7. Which is better MBA HR or marketing?

Ans. There is no better or non-better stream in MBA, both Marketing and HR are important aspects of an organization and both have equal importance, exposure, learning, and growth. It depends on you what you wish to be in the future, your decision to stream should be based on your future goal.

Q8. Does MBA in marketing have a scope?

Ans. Scope of MBA Marketing in India:
The scope of an MBA in marketing in India is wide. After the completion of this post-graduation course, students can be placed as sales executives or managers in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising, and market research

Q9. What is the starting salary for MBA marketing in India?

Ans. An entry-level Marketing Manager earns around Rs. 421,000 per year. Early career below 4 years experience earns approximately Rs. 510,000 per year.

Q10. Which country is best for MBA marketing?

Ans. MBA is a very popular course and some of the best countries to do an MBA are the USA, UK, Australia, Canada, And Germany.

Q11. Which MBA is highly paid in India?

Ans. MBA in Finance is one of the highest paying MBA specializations. It is all about asset management, financial planning, investment, pricing, resource management, and other topics related to Finance Management.

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