Saurav Anand
Table of Contents
PGDM in Marketing:
About: PGDM in Marketing full form is Post Graduate Diploma in Management in Marketing. The meaning of Post Graduate Diploma in Management in Marketing is a two-year post Graduate diploma called PGDM in Marketing. In another way, PGDM in Marketing is known as a Management Program. PGDM in Marketing is a program for Marketing that why and how the PGDM in Marketing is more important in Modern business. After completing this course candidates get many opportunities for a job and many colleges offered good placement to all candidates. PGDM in Marketing is a concept where candidates get to learn about business marketing. PGDM in Marketing course offered by colleges in India as well as Abroad. Candidate must do this course PGDM in Marketing divided into four semesters.
In two years. During the first year candidate must focus on this subjects like Managerial Economics, Human Resources of Management, Innovation Management, Financial Accounting, Marketing Management, Fundamentals of Communication and Interview Preparation, Principles of Management, Mastering the Interview and Networking Skills, The Integrative Manager, Strategic Management, Cost Accounting, Innovation Management, And at last Elective Project Work.
After Promoting to the second year candidate must pass on the first year after that candidate must focus on second-year subjects like Marketing Finance, Distribution Management, Consumer Buyer Behavior, CRM, Advertising and Sales Promotion, Marketing Research, Social Media Marketing, Product/Band Management, Internet Marketing, E-Commerce, Projects work.
In every college, they give a project work at the end of the year colleges give project work candidates and colleges provide their marks according to their project work. their aim is to develop the skills of all candidates and prepare them for higher-level positions so that they can apply to the best-reputed companies and get the best salary. PGDM in Marketing Is done in India as well as Abroad.
Completing PGDM in Marketing Course offered good placement to all the students, and they prepare their students to work in high-level positions and they provide the best-reputed companies to apply for jobs. And their scope to develop the skills of all candidates and prepare them to work in a small to large organization.
PGDM in Marketing Salary in India offered an Average salary to candidates with 2 and 15 LPA and it depends on the level of education, grades, and skills necessary for PGDM in Marketing positions.
Abroad candidates get PGDM in Marketing Salary according to their skills and positions in Market Research Analystcandidte get USD 51,152, Brand Managers get USD 51,012, Sales Managers get USD 64,422, and New Product Introduction Managers get USD 100,977 salary in this position. In this way, it depends on your skills and the position of your work.
After completing PGDM in Marketing jobs offered in many Higher companies like Mumbai, Delhi, Hyderabad, Bangalore, etc, and in any locations. After completing PGDM in Marketing course candidates get opportunities to get jobs in many reputed companies. In PGDM Marketing jobs were offered in Both Private and Government sectors. And most probably Candidates should take admitted to both Private and Government colleges.
After completing PGDM in Marketing job was offered Abroad with a handsome package. After completing PGDM in Marketing Jobs offered in many positions like Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.
PGDM In Marketing in India offered many colleges like Delhi, Maharashtra, Hyderabad, Bangalore, etc in these location candidate can get admission for PGDM in Marketing. To take PGDM in Marketing in India or in Abroad candidate must be eligible for this course. First of all, candidates must clear some exams like CAT, MAT, CMAT, XAT, etc these are exams that candidates have to clear with appropriate marks which help them to take admission. For PGDM in Marketing Process to apply that candidate must complete their Undergraduate in any stream with a minimum of 50%. And the minimum age to apply for this course candidate must be above 18. For admission, process candidates must provide all documents, including their test scores. During Admission, candidates must require their documents like 10th&12th mark sheets, passport size photos, aadhar / pan card, Migration, etc
Both Offline and Online PGDM in Marketing Candidate apply for this course. Candidates must visit the Official website to apply for this course. In every college, they provide facilities for candidates that they can apply the form Online mode.
Why PGDM in Marketing?
We doing PGDM in Marketing to gain and develop soft skills. And this candidates must increase their abilities for decision-making at the higher level of the firm. Candidate must have skills to communicate in a proper way for that field. If any organization provides a project work then the candidate must do it sincerely. With this degree, the candidate must resolve the issue with critical thinking. In this way candidates get a career in PGDM in Marketing in many positions:
- Management Committee
- Advisor or Business Consultant
- Entrepreneurship
- Research Organization
PGDM in Marketing course offered candidates to do many types like Part time, Full Time and Distance way. Most of the candidates want to do part-time so in some colleges, Part-time courses were done and the same is done by distance way. Some Candidates want to do this course Distance they can do this in the same way. And the procedure of Admission is done in the same way. Candidate must clear Entrance exams. Can the same way candidate must get a degree in Undergraduate with a minimum of 50% and the Admission process is the same in that candidate must require all documents. Both Online and Offline mode candidates can apply. And Candidates must visit the official website to apply for PGDM in Marketing course. After entering all the details candidates must require their Documents like passport size photos, aadhar/pan card, mark sheet 10th,12th, and graduate-level degree, etc. After all procedures candidates have to pay some typical amount like registration fees. Then submit the application form and it will be applied.
What are the benefits of doing PGDM in Marketing?
After completing PGDM in Marketing candidates have many benefits:
- After completing this course, the candidate must receive considerable knowledge about forecasting, digital marketing, forecasting channels, advertising methods, and a variety of other marketing concepts. Candidate must focus on marketing.
- This candidate must achieve high growth in any industry. And Get the best job in every organization.
Courses of PGDM in Marketing:
In PGDM in Marketing there is many opportunities and get many things to learn about this course:
| Level of Study | Post Graduate Diploma in Management in Marketing |
| Examination type | Semester |
| Duration of course | 2 years |
| Standard Fees | INR 5,00,000 |
| Admission process | Entrance exam |
| Average Salary | INR 4,68,000 PA |
| Professional Roles | Brand Manager, Marketing Manager, Sales Manager, Market Research Analyst |
| Top Institute | FMS Delhi, IIM Lucknow, S P Jain Mumbai, etc |
PGDM in Marketing Fee Structure:
The cost of a PGDM in marketing varies depending on a number of variables, including location, faculty, demand, and the structure that is made accessible to the students. The PGDM in Marketing program lasts for two years. Around INR 75,000 – 2.2, LPA is the typical course cost.
| S. No. | Institute Name | Fees Structure |
|---|---|---|
| 1. | Arunachal University of Studies | INR 68,000 PA |
| 2. | Awadhesh Pratap Singh University | INR 42,600 PA |
| 3. | Advanced School of Management, Delhi | INR 38,500 PA |
| 4. | AMU | INR 20,775 PA |
Marketing PGDM Eligibility Criteria:
Students must have a graduate degree from any stream with a minimum of 50% overall to be eligible for a PGDM in marketing. For admission to this program, colleges in India hold national-level entrance examinations. This course has no upper age restriction.
PGDM in Marketing: Why should we pursue it?
This course is recommended for those who wish to learn more about marketing. This course gives qualified students a planned course with management training that will affect thinking and achievements at work even under pressure and in the face of deadlines.
When I Start a PGDM in Marketing?
After completing the graduation level degree will be a maximum of 50% overall the student can participate in this course.
How to apply for a PGDM in Marketing?
The admissions procedure for the PGDM in Marketing is based on graduation certificates. During the admissions process, students should provide all of their documents, including their test scores. For the admissions process, all colleges will pay close attention to the entrance test results. The basic prerequisites for enrolling in the course are shown below
Steps to apply
Students have two options for applying for this course: either they look up the university’s official websites or they go to the university’s campus office to complete the admissions procedure. When applying for admission, students should have their IDs on them.
Method of selection
Students should concentrate on the admission test since the results will be used in the selection process. Seats are assigned to deserving pupils. The admissions method varies according to the school selected, therefore students should research how to get their admit card
Types of PGDM in Marketing
There are different kinds of PGDM in Marketing courses that students can choose to take PGDM in Marketing full-time, part-time, or through a distance learning program.
PGDM in Marketing:
Part-Time: Part-time courses are an option for students who are unable to attend regular classes. Classes for part-time courses are either held on weekends or at night. While working for an organization, students might complete this course.
PGDM in Marketing- Full Time:
The two-year postgraduate marketing program is called the PGDM. Students must attend regular classroom-based instruction while they are in full-time learning mode. Additionally, students must turn in all of their homework and projects and show up for their tests on the campus of their institution.
PGDM in Marketing- Distance way:
For admission to the PGDM in Marketing program, many colleges in India have entrance exams. Some organizations assist students in obtaining admission to colleges on a national basis, some on a state level, while a few institutions hold admissions tests for PGDM in Marketing. Depending on the degree of difficulty and challenge they are ready to accept, aspirants may choose any of the three options. The entry tests are listed below:
In PGDM in Marketing their exams are taken in Semester wise :
PGDM in Marketing Syllabus by Semester
Below is a semester-by-semester syllabus for your better reference. However, depending on the institution, the course outline may change somewhat
Here the table show Semester I, II, III , and IV :
| Sem I | Sem II |
|---|---|
| Managerial Economics | Elective Project |
| Human Resources of Management | Innovation Management |
| Financial Accounting | Cost Accounting |
| Marketing Management | Mastering the Interview and Networking Skills |
| Fundamentals of Communication and Interview Preparation | The Integrative Manager |
| Principles of Management | Strategic Management |
| Sem III | Sem IV |
|---|---|
| Marketing Finance | Social Media Marketing |
| Distribution Management | Product/Band Management |
| Consumer Buyer Behavior | Project |
| CRM | Internet Marketing |
| Advertising and Sales Promotion | E-Commerce |
| Marketing Research |
Subjects Include in PGDM in Marketing:
In PGDM in Marketing there are two types of Subjects included Core Subjects and Elective Subjects. In this subjects, candidate get help with their question and answer and help out with problems
Core Subject
Here we have a list of core subjects of the PGDM in Marketing:
- Product / Brand Management
- Mastering The Interview and Networking Skills
- Internet Marketing
- Advertising and Sales Promotion
- Marketing Management
Elective Subjects
Here we have a list of elective subjects of the PGDM in Marketing:
- Rural Marketing
- International Marketing
- Customer Relationship Management
- Sales And Distribution Management
India’s Top 10 PGDM Marketing universities:
The greatest facilities and most qualified faculty are found in India’s PGDM in Marketing institutions. Students will have a wide range of alternatives on where to enroll. The best universities in India that provide PGDM in Marketing programs are listed here.
Here are the top 10 colleges found in India. The table is given below :
| Colleges Name |
|---|
| Acton Business School, Maharashtra |
| Annamalai University, Cuddalore |
| Advance Institute Of Management, Delhi |
| IIKM Business School, Calicutt |
| Accman Institute of Management, Noida |
| AIIMS, New Delhi |
| Annex College of Management Studies, Kolkata |
| Bangalore University, Bangalore |
| Skyline Business School, Delhi |
Maharashtra-based PGDM in Marketing:
In Maharashtra, candidates can get a PGDM in Marketing degree easily. Here we have some top Institute in Maharashtra where we can take degrees:
| S. No. | Name of Institute |
|---|---|
| 1. | NMIMS Mumbai |
| 2. | WeSchool, Mumbai |
| 3. | SP Jain Institute of Management and Research |
| 4. | CIMR, Mumbai |
| 5. | Amity University |
Bangalore-based PGDM in Marketing:
In Bangalore, candidates can get a PGDM in Marketing degree easily. Here we have some top Institute in Bangalore where we can take degrees:
| S. No. | Name of Institute |
|---|---|
| 1. | Alliance University, Bangalore |
| 2. | Christ University, Bangalore |
| 3. | NSB Academy, Bangalore |
| 4. | Indus Business Academy – [IBA], Bangalore |
| 5. | ST JOSEPH’S Institute Of Management – [SJIM], Bangalore |
Delhi-based PGDM in Marketing:
In Delhi, candidates can get a PGDM in Marketing degree easily. Here we have some top Institute in Delhi where we can take degrees:
| S. No. | Name of Institute |
|---|---|
| 1. | Amity University, Noida |
| 2. | Jaipuria Institute of Management, New Delhi |
| 3. | Amity Business School, Noida |
| 4. | AIM, New Delhi |
| 5. | JK Business School, Gurgaon |
Top Colleges Abroad for a PGDM in Marketing
The greatest choice for students who want the finest facilities and top faculty is an international PGDM in marketing. According to their areas of interest, students will choose their colleges. They will get a lot of knowledge about the topic and the various cultures.
Here given below the top PGDM in marketing colleges Abroad are:
| S. No. | Name of The Colleges |
|---|---|
| 1. | University of East London |
| 2. | University of Greenwich |
| 3. | Stanford University |
| 4. | Harvard University |
| 5. | University of South Australia |
| 6. | University of Cambridge |
PGDM in Marketing Graduate Career Opportunities and Job Scope
There are several employment choices for PGDM in marketing. Students will have the chance to work in a variety of disciplines. Due to the relevance of the education the students acquire, the PGDM in Marketing has a very high scope in India. For job seekers, the PGDM in Marketing degree offers a rigorous career. The most prevalent job roles are shown below:
Students will have strategies on how to carry out their careers suited for their specialty areas. The following are the locations for recruitment:
- Management Committee
- Advisor or Business Consultant
- Entrepreneurship
- Research Organization
Difference between: PGDM in Marketing vs MBA Marketing
Students will learn a lot from the PGDM in Marketing degree and it is a really special course in terms of employment chances. All over the world MBA or PGDM has more value for each and every one. For students interested in management education the Post Graduate Diploma in Management (PGDM) a two-year diploma program, makes more sense than the outdated MBA. In general, the PGDM course is far more practical and industry-relevant in terms of the job market.
| Course | MBA Marketing | PGDM in Marketing |
|---|---|---|
| Stream | Management | Management |
| Years | 2 Years | 2 Years |
| Full Form | Masters of Business Administration in Marketing | Postgraduate Diploma in Marketing |
| Eligibility criteria | Candidate must complete undergraduate with 50% Marks | Candidate must complete undergraduate with 50% Marks |
| Fees | INR 7 – 20 LPA | INR 74,000 – 2.2 LPA |
| Exams | CAT, GMAT, XAT, MAT | CAT, MAT, XAT. GMAT, CMAT |
| Top Colleges | NIILM Delhi, IMT Nagpur | AIIMS, New Delhi, Bangalore University, Bangalore |
India Salary In PGDM in Marketing:
In India, the typical annual pay is between INR 2 and 15 LPA (SourcePayscale). The wage split for students is seen below.
| Salary | CTC Amount |
|---|---|
| Maximum | INR 20 LPA |
| Lowest | INR 2 LPA |
| Average | INR 10 LPA |
What Qualifies You As The Best PGDM in Marketing Graduate (Skills)
To excel in this area of study, students must develop a variety of soft skills. The student will learn the required abilities in a classroom environment. Experience is the best teacher for these abilities. The student should strive to learn new things and push their own boundaries. Some of the abilities that students ought to develop are listed below.
- Effective communication
- Project Administration
- Resolving issues Critical thinking
FAQs: PGDM in Marketing
Q.1) How do take admission to PGDM in Marketing? And what are the steps to apply?
Ans: In PGDM in Marketing, candidates should provide all of their documents, including their test scores. For the admissions process, all colleges will pay close attention to the entrance test results
Here is the step on how a candidate should apply for admission: Students have two options for applying for this course: either they look up the university’s official websites or they go to the university’s campus office to complete the admissions procedure. When applying for admission, students should have their IDs on them.
Q.2) How many Semesters are In PGDM in Marketing?
Ans: 4 Semester
Q.3) Can a PGDM in Marketing be done Part-Time?
Ans: Yes, Part-time MBA or PGDM is usually spread out over 2 to 3 years, with classes on weekends or in the evenings at the college. Even though the part-time MBA is fairly new, it has become the management program of choice for working professionals.
Q.4) What are the subjects included in PGDM in Marketing?
Ans: PGDM in Marketing there are two types of subjects including Core and Elective Subjects
Core Subjects:- Product / Brand Management, Mastering The Interview and Networking Skills, Internet Marketing, Advertising, and Sales Promotion, Marketing Management
Elective Subjects:- Rural Marketing, International Marketing, Customer Relationship Management, Sales And Distribution Management
Q.5) What are the typical examinations for the PGDM in Marketing?
Ans: CAT, XAT, SNAP, GMAT, and MAT are some of the entrance exams that are used to decide who gets into PGDM.
Q.6) What is the salary of a PGDM in Marketing in India?
Ans: After taking this course, the candidate may be able to earn a range of 20 LPA to 2 LPA.
Q.7) Does the PGDM need admission exams?
Ans: Yes, Most people get into PGDM by taking tests like the MAT, CAT, XAT
The syllabus is focused on the market and industry, which is why a lot of working professionals and students like this management course.
Q.8) Name the Top colleges for PGDM in Marketing in India and Abroad.
| Top colleges in India |
|---|
| Acton Business School, Maharashtra |
| Annamalai University, Cuddalore |
| Advance Institute Of Management, Delhi |
| KM Business School, Calicutt |
| Accman Institute of Management, Noida |
| AIIMS, New Delhi |
| Annex College of Management Studies, Kolkata |
| Top Colleges Abroad |
|---|
| University of East London |
| University of Greenwich |
| Stanford University |
| Harvard University |
| University of South Australia |
| University of Cambridge |
Q.9) Is there any scope after PGDM in Marketing?
Ans: Yes, After PGDM in Marketing candidates have many scopes. It can lead to many jobs, such as Sales Manager. Chief Executives, Managers of Marketing and Operations, and many others. All India Council for Technical Education, or AICTE, has approved the PGDM course.
Q.10) Which PGDM program pays the most?
Ans:
| Insurance And Risk Management. |
| Financial Management |
| Health Science |
| Hospitality Management. |
| Business and Management. |
Q.11) Can a candidate get a job after completing PGDM Abroad?
Ans: Yes, Once you get your MBA from a good college or university abroad, you’ll be able to get a good job in India and abroad. However, you’ll need to be patient and show off your skills so that no one can beat you in the market.
Q.12) What are the skills to complete the PGDM in Marketing?
Ans: Here are the skills to completing the PGDM in Marketing
Effective communication, Project Administration, Resolving issues Critical thinking.
Q.13) Which course is better: MBA or PGDM?
Ans: MBA is an old degree. If you want to study management, you should take a two-year diploma course called PGDM, or Post Graduate Diploma in Management. In general, the PGDM course is much more relevant to the job market and useful in the business world.
Things wear out over time, and the MBA might be one of those things if it doesn’t get some new life. MBA is an old degree. If you want to study management, you should take a two-year diploma course called PGDM, or Post Graduate Diploma in Management. In general, the PGDM course is much more relevant to the job market and useful in the business world.
| Difference Between MBA And PGDM |
|---|
| The PGDM course is run by institutions, which are in charge of choosing students, designing course curricula, training them, evaluating them, and then finding them jobs. Even though it’s an MBA, the course is designed by universities and taught by colleges that work with them. Here’s the gap! Students start learning an MBA course like an MA in history, with the goal of passing the program in mind. Also, universities don’t change their classes for decades. When MBA students go on job interviews, they find it hard to answer the questions because the interviewers usually ask about the latest trends. While the PGDM is a single-window program that makes the student more skilled and up-to-date with the latest market trends. |
| I was a professor and placement chair at a well-known B-School. We keep having pool campus drives at college for both PGDM and MBA students from different colleges and universities. In reality, I found that about 30% of MBA students get hired for a job whereas 70% of PGDM students get hired. |
| MBA is more about theory, while PGDM is more about how to do things. This also gives PGDM students an edge when they go on job interviews. |
| About 500 business schools offer the PGDM, while 5500 universities and colleges offer the MBA. When there are fewer PGDM available, there is more demand for them. |
| Most PGDM programs are offered by “stand-alone” institutions. This means that they only offer one program, so they can focus on it. On the other hand, MBA programs are usually offered by universities and colleges that offer many other courses. |
| With PGDM or MBA, a student can go on to Ph.D. or any other course if they want to |
Q.14) Is PGDM a Tough Course?
Ans: There is nothing hard or easy. To stay on a certain path, you need to be interested, driven by ambition and have a clear career goal. So it all depends on how you look at it. Pgdm can be taken by any student who has a bachelor’s degree with at least a 50% grade point average and scores high enough on tests like the CAT, MAT, XAT, ATMA, CMAT, etc. Best wishes.
Q.15) Which city has the best PGDM program?
Ans: In many cities in India, there are good PGDM and MBA schools. The best management schools in India are in the cities of Ahmedabad, Bangalore, Delhi, Hyderabad, Mumbai, Pune, and Chennai. Every city has both good and bad things about it. It’s important to look at all of these things.
