Kanhaiya Kumar
Table of Contents
MBA Media Communication
MBA in Media and Communication is a two-year duration professional postgraduate program offered across top B-schools.
Below in this article, we have listed numerous information about MBA Media Communication including the following information
- MBA Media Communication Job opportunities for someone with an MBA in Media Communication include but are not limited to, the following fields: journalism; television; film; scriptwriting; publishing; public relations; editing; directing; and so on.
- The MBA media communication syllabus is also included in the article.
- MBA in media and communication abroad for people who are looking for opportunities abroad.
- MBA in media management salary & MBA Media Management scope in India in terms of career is that it offers a broad range of employment opportunities in sectors such as television, radio, cinema, event management, and many more, with an average compensation package of INR 2 – 10 LPA depending on the job position one chooses to work in.
- As one of the most popular and rapidly increasing businesses, media management is one of the top education options for Indian students. After completing an MBA in Media Management, graduates are generally believed to have an easy time finding employment.
MBA Media Communication Quick Questions
MBA in Media and Communication: What Does That Mean?
The focus of an MBA in Communication and Media Management is on the dynamic media and communications sectors. Students earning this degree will be more equipped to succeed in today’s dynamic, information- and technology-driven society.
Where in India can someone get a master’s degree in communication and media management?
List of colleges with locations
- HITS Chennai – Hindustan Institute of Technology and Science
- FLAME University – Pune
- Chitkara Business School – Patiala
- Burdwan University – University of Burdwan
- Punjabi University – Patiala
- Uttaranchal Institute of Management – Dehradun
- SIMC Pune – Symbiosis Institute of Media and Communication
- Makhanlal Chaturvedi National University of Journalism and Communication – Bhopal
MBA in Mass Communication
What is it about Media Management?
Media Management is an area of business administration that deals with supervising and organizing teams of media professionals, media entertainment production houses, and various mass communication channels and technologies. The major responsibility of Media Management is to establish a link between the general disciplines of management and the varying facets of the media industry. With the change in media propagation channels, the market has witnessed an upsurge in the demand for trained mass communication professionals.
| Course Name | Master of Business Administration in Mass Media & Communication |
|---|---|
| MBA in Mass Communication Course Level | Postgraduate |
| MBA in Mass Communication Course Duration | 2 Years |
| MBA in Mass Communication MBA in Mass Communication Exam Mode | Semester Based |
| Internship | Yes |
| MBA in Mass Communication Minimum Eligibility | 50% Marks in Graduation |
| MBA in Mass Communication Entrance Exams | CAT/ MAT/ SNAP/ CMAT/ XAT etc |
| MBA in Mass Communication Average Course Fee | INR 3 to 12 Lakhs |
People also ask
Q. Which admission examinations are best for applying to MBA Media Management programs?
Ans. The most relevant admission tests for applying to MBA Media Management programs are the CAT and MAT. The two examinations are national aptitude assessments for admission to prestigious Indian business institutions such as IIMs. They are also widely recognized by practically all universities and schools that provide MBA and other management programs.
Q. Do IIMs have MBA programs in media management?
Ans. Yes, MBA Media Management and other Mass Communication specializations are available at IIMs. Though these courses are available at IIMs, not all branches offer them. IIM Indore is the top IIM for Media Management specialization since it offers a full-time specialized degree in Media Management under MBA.
Q. Is a Media Management MBA better than a Human Resources MBA?
Ans. An MBA in Media Management cannot be stated to be superior to an MBA in Human Resources. Both specializations are popular, but which is ideal for students depends on their preferences and career ambitions. If you desire returns as a decision driver, HR specialism is preferable.
Q. Is project work required for the MBA in Media Management?
Ans. Yes, project work is a significant component of the MBA Media Management program. Practical training is an integral aspect of the postgraduate programme. However, while the majority of the course is theoretical, simulated practical training has been devised to provide students with enough time and experience. Students must investigate, design, and apply their course learnings in a fictitious organizational setting.
MBA in Mass Media & Communication is a two-year postgraduate degree available at several universities around the country. The curriculum is organized into four semesters of six months each. This course helps students enhance their capacity to generate creative media content and technology while maximizing their ROI (Return on Investment).
The course is well-designed to provide information and skills for various media methods such as television, print media, publishing, and so on. This BBA program is meant to provide students with knowledge and abilities in media sectors, professional networks, diverse marketing approaches, and technology in order for them to advance in the field.
TV, Publishing, Broadcasting, Print Media, and Digital Media are examples of subsets of media. Photography is continually involved in four main actions, which are listed below:
- Entertaining
- Educating
- Communicating
Eligibility Criteria:
- completed a three-year Bachelor’s degree in any field from a recognized institution
- A minimum of 50% on the qualifying test or an equivalent CGPA.
- Reserved categories are allowed a 5% discount.
Admission Process:
The qualifying requirements and the admissions process may range somewhat from one institution to the next. Students are admitted to this degree based on their performance in qualifying examinations and national or university-level entrance tests such as the CAT/ MAT/ GMAT/ XAT/ CMAT. Colleges such as Christ Academy Bangalore, AGBS Noida, and Symbiosis Pune, among others, have a GD and PI round in addition to the aptitude test. In addition, a few prominent B-Schools have their own entrance exam or just assess the merit in qualifying examinations when admitting students.
MBA in Mass Media & Communication Syllabus
The two-year MBA in Logistics & SCM program is structured into four semesters, with students learning general management courses in the first year and sector-specific studies in the final year. This course’s curriculum is well-designed and in compliance with current industry requirements.
This professional course is developed in such a way that students will be able to handle all aspects of the entertainment and media industries. Students are equipped with the required skill sets to assess various types of media and get financial advantages from them.
Course Subjects
| Principles of Management | Marketing Management | Event Management |
|---|---|---|
| Managerial Economics | Human Resource Management | Comprehensive Project |
| Organizational Behavior | Business Research Methodology | Film & TV Production Management |
| Managerial Communication | Consumer Behavior | Censorship, Ethics & Media Law |
| Media Management | Management Information System | Television Journalism |
| Media & Entertainment Business | Social & Digital Media | Sales & Ads Management |
The topics listed above are intended to offer a full understanding of the scope and reach of the media and public communication curriculum in an MBA degree. Students are taught industry-specific courses in addition to basic management skills. This MBA program is suited for students who have critical and analytical thinking skills, a pragmatic attitude, and a desire to interact with others.
Top Colleges for MBA in Mass Media & Communication
India is home to some of the top and most well-known media management schools in the world. There are hundreds of mass communication institutions in India that provide part-time, full-time, online, and distance-learning education at both the undergraduate and graduate levels.
Annually, leading surveying organizations including NIRF, TOI, The Week, Outlook, ET, India Today, and others rate mass media institutions and universities based on their overall performance. Some of the characteristics, including as infrastructure, education quality, placements, faculty, and housing, play an important part in college ranking and also decide the costs of attending the relevant institution.
Top MBA in Mass Media & Communication Colleges in India
| College/ University & Location | Fees/ Year |
|---|---|
| Jamia Millia Islamia University, New Delhi | INR 65,100 |
| Amity School of Communication, Noida | INR 2,20,000 |
| Welingkar Institute of Management Development & Research, Mumbai | INR 5,50,000 |
| University of Petroleum & Energy Studies, Dehradun | INR 6,60,000 |
| SCMS Cochin School of Business, Cochin | INR 3,75,000 |
| International School of Business & Media, Pune | INR 8,92,5000 |
| Hindustan Institute of Technology & Science, Chennai | INR 2,53,000 |
| Galgotia University School of Business, Greater Noida | INR 1,59,000 |
| Christ Academy Institute of Advanced Studies, Bangalore | INR 2,25,000 |
| Mount Carmel Institute of Management Studies, Bangalore | INR 2,25,000 |
Top MBA in Mass Media & Communication Colleges in Delhi
| College/ University & Location | Fees/ Year |
|---|---|
| Jamia Millia Islamia University, New Delhi | INR 65,100 |
| Amity School of Communication, Noida | INR 2,20,000 |
| Galgotia University School of Business, Greater Noida | INR 1,59,000 |
| Bennett University, Greater Noida | INR 3,50,000 |
| India Today Media Institute, Noida | INR 1,50,000 |
Top MBA in Mass Media & Communication Colleges in Bangalore
| College/ University & Location | Fees/ Year |
|---|---|
| Christ Academy Institute of Advanced Studies, Bangalore | INR 2,25,000 |
| Mount Carmel Institute of Management Studies, Bangalore | INR 2,25,000 |
| National Institute of Retail Management, Bangalore | INR 67,000 |
| St. Josephs College of Commerce, Bangalore | INR 3,90,000 |
Top MBA in Mass Media & Communication Colleges in Pune
| College/ University & Location | Fees/ Year |
|---|---|
| International School of Business & Media, Pune | INR 8,92,5000 |
| AIMS Institute of Management Studies, Pune | INR 2,45,000 |
| D Y Patil Institute of Management Ambi, Pune | INR 1,30,000 |
| SKN Singhad School of Business Management, Pune | INR 1,04,000 |
Scope of MBA in Mass Media & Communication
India has the world’s most lively and biggest entertainment and media economy. This is one of the most engaging industries, requiring constant interaction with the subscriber/viewer/audience. Such a big sector needs a streamlined management structure to oversee the whole media administration, creating prospects for students with a professional degree in media management.
The MBA professionals can get employed across some of the job profiles like-
- Marketing Analyst
- Media Manager
- Digital Media Producer
- Media Planning manager
- Digital Media Assistant
- Channel Head
- Marketing Strategist etc…
After earning a postgraduate degree in media and mass communication, one may easily pursue a career in journalism, television, film, scriptwriting, publishing, public relations, editing, directing, and so on. There are jobs available in both the public and private sectors. The salary package is unimportant since a little experience can get you an average package of roughly 8-10 LPA.
Jobs are not restricted to TV and radio but can include other modes of communication. Some related occupational sectors for mass media include:
- Newspapers
- Television
- Internet
- Games
- Magazines
- Books
- Music
- Films
Higher Education: In addition to work options, most students pursue higher or foreign degrees in mass media and communication. MBA candidates may pursue a Ph.D. degree or take certain certification courses for national and international media management.
Placements of MBA in Mass Media & Communication
The placement rate for MBA students in media management programs is greater than 90% at the best B-schools, with an overall placement rate of 75%. Many significant personalities in television and media come to university for campus placement. They provide excellent career opportunities with a variety of salary packages.
The overall pattern of wage packages provided across leading institutions in previous years-
- Highest Salary Package- INR 10-12 LPA
- Median Salary Package- INR 5-6 LPA
MBA Media Communication Conclusion
The proportion may vary depending on the college’s requirements. CAT, CMAT, XAT, SNAP, and other national examinations are offered to students. However, some universities conduct their own entrance exams and personal interviews before admitting students.
The course prices in India vary from 4 lacs to 15 lacs, with the typical MBA Media Management salary ranging from 2 lacs to 10 lacs. The course may be taken full-time, part-time, or via distance education. The admissions procedure is conducted both online and in person.
There will never be a scarcity of possibilities in the media industry. As a result, the industry is an excellent one to engage in since it provides many opportunities for exposure and skill development in both one’s professional and personal life.
People working in these fields earn a lot of money, and it just gets better as you get more experience. Graduates of this course are employed in a variety of industries as media strategists, media strategists, marketing analysts, media managers, media planning managers, editors, digital media assistants, corporate communications heads, digital media analysts, channel heads, and so on.
Students who desire to continue their studies along these similar lines may enroll in diploma or PGDM programmes with specialties in media management such as event management, communication management, and so on.
Students interested in gaining a better grasp of ideas, particularly those related to journalism and advertising, can consider pursuing a Master’s degree in media studies, communication studies, or cultural studies. Those who want to pursue a teaching career in this discipline might enroll in numerous Ph.D. programmes.
Rather than working for other organizations, graduates of media management may create their own event management company.
Frequently Asked Questions About MBA Media Communication
Q. What specialties are offered in this course?
Ans. This course offers specializations in Brand Communication, Public Relations, Marketing, Media Analytics, and Media Management.
Q. Is this programme offered in any colleges in Chennai?
Ans. This programme is offered at the Hindustan Institute of Technology and Science, Galaxy Institute of Management, All India Institute of Management Studies, Park Global School of Business, and other institutions in Chennai. These schools may offer an MBA or a PGDM in media management.
Q. Is this programme available for distant study via IGNOU?
Ans. MBA in media management is not a programme offered by IGNOU. There are, however, alternative courses in this sector that may be pursued.
Q. What distinguishes it from other MBA programs?
Ans. The specialty is limited to the area of media. Students are taught how to apply their management abilities to the media sector in particular.
Q. This course lasts how many semesters?
Ans. This course is divided into four semesters, each lasting six months.
Q. What are the recognized admission examinations for this course?
Ans. Entrance tests are used to determine admission to the institution for this programme. Among them are SNAP, XAT, CMAT, and CAT.
Q. Is there a specialty in event management in the course?
Ans. The specialties available in the courses vary depending on the school. However, some courses include this as a topic or a specialty.
Q. Is the course recognized in other countries?
Ans. Yes, the course and specialties are also recognized in other countries. After completing this degree, many students move overseas to work.
