Saurav Anand
Table of Contents
Hey, do retail stores fascinate you? Do you get excited and curious to know, what it takes to put everything in that store together and make it run every day? Do you wish to be on the team of brand marketing and supervise the supply and demand operations of your favorite premium brands?
Then a BBA in Retail Management program might be just the right fit for you. BBA in Retail Management is a soaring industry. With endless businesses and start-ups popping up in the country and worldwide, and with a line of products and services being just ready to offer, there is also a rising need for management professionals to supervise the delivery of these products and services to perfection. The industry is in the need of high-quality, multi-tasking professionals who can crater what their brands need the most.
We here at FormFees are obliged to assist you in your journey in retail management. We have compiled all the relevant information and data right from the entrance exams, top colleges, and admission process to a variety of job prospects for you in one place. With that being said, let’s get you started!
BBA in Retail Management: Synopsis
BBA in Retail Management or Bachelor of Business Administration in Retail Management is a three-year undergraduate course of business administration in retail management specialization. The course caters to the needs of the retail industry by providing trained professionals in retail management. Retail management professionals are relied upon for many tasks such as Visual Merchandising, Managing Marketing, operations, and customer service. Retail management professionals heavily rely upon imperative sales and marketing operations as it (retail management) remains significantly close to customer interaction of the brand or the firm.
A BBA in Retail Management syllabus is designed in such a way that it covers most aspects of the industry’s needs. The students learn subjects like Retail Operations, display operations, Customer Relationship Management, Business Economics, etc. A lot of industry-experiential learning is imparted to the students through summer internship programs as well.
There are plenty of colleges in India and abroad that provide a BBA in Retail Management courses. Some of the colleges in India which provide BBA in Retail Management are given below, while many are discussed in the article ahead.
- KJ Somaiya College of Arts and Commerce, Mumbai
- Christ University, Bangalore
- Narsee Monjee Institute of Management Studies, Mumbai
- Symbiosis International University, Pune
Some of the colleges in aboard which are known for providing a BBA in Retail Management course are also given below, while the rest are discussed later in the article.
- McCombs School of Business -University of Texas at Austin, USA
- Sauder School of Business -University of British Columbia, Canada
- Graduate School of Business -University of Cape Town, South Africa
There are also many institutes/colleges which provide an opportunity to students if they wish to pursue a BBA in Retail Management through distance learning. Some of these colleges are given below and a detailed list of these colleges is provided in the following article ahead:
- Indira Gandhi National Open University (IGNOU)
- Sikkim Manipal University Distance Education
- Amity University Online
A BBA in Retail Management program is also no short of a career opportunity for aspiring candidates. The candidates can have a successful career in industries such as Banking, educational institutes, and healthcare industry, etc. in job profiles such as Retail Executive, Sales Manager, Advertising Manager, etc.
The BBA Retail Management candidates are also offered an attractive pay scale which ranges from INR 4 to 17 lakh per annum in India, this depends upon the candidate’s experience, skills, and understanding of the area.
The recruiters for BBA in Retail Management candidates are the top companies like Aditya Birla Group, Bata, Big Bazaar, ITC Retail, etc.
Quick Questions
Q. What are the benefits of BBA in Retail Management?
Ans. There are endless benefits of a BBA in Retail Management program. With businesses and start-up industries in bloom, this might be the best time to start a career in retail management. With infinite possibilities in this field, candidates can even draw aspirations to expand their career aboard or reach the highest level in the job hierarchy, all this is possible because retail is one of the most competitive industries in the business market. Apart from these some other reasons that you might find even more attractive to start a career in retail management are mentioned below:
- High Pay Packages- This is one of the significant motivators for individuals to enroll in a BBA in Retail Management program. The worldwide scale retail business management sector’s pay scale is significantly fulfilling. A BBA in retail management candidate can expect an annual pay package of up to 20–25 lakhs.
- Enhanced Employment Opportunities- The majority of people naturally gravitate towards challenging jobs with frequent promotions and the desire for pay raises through incentives, etc. For people like these, a career in retail management is a remarkably good fit. The retail management sector offers many professional growth opportunities and can accommodate many job titles as well.
- Insights in the Retail Business Space – This is one of the interesting and exciting reasons to be in the retail management industry. The amount of knowledge of retail business one receives working as an insider is more phenomenal than an ordinary public perspective. The candidates of BBA in Retail Management can often utilize this knowledge in building start-ups of their own in the future.
Q. Which skills are required in BBA Retail Management?
Ans. BBA in Retail Management candidates is expected to have a dynamic personality with many soft skills which benefit the management tasks surrounding them in the retail industry. Some of the soft skills required for a candidate of BBA in Retail Management are as follows:
- Communication- Communication is key to success in management professions. Management requires various operations to be completed in a coordinated form. A lot of people, departments, and other stakeholders have to be taken into consideration in processing day-to-day tasks. Effective communication saves a lot of time and ensures efficient delivery of tasks.
- Multi-Tasking- Multi-tasking is one of the most cherished skills in the retail industry. Operations in the retail industry are divided into sub-tasks such to fulfill the supply and demand of the products, managing the store, Visual Merchandising the store, brand marketing, etc. Hence the management professionals are expected to be multi-taskers so that all the operations can take place in a coordinated manner under their supervision.
- Leadership- Retail management is also significantly linked to the brand identity of the organization/firm. Retail management professionals are expected to take strong leadership roles in operations and customer service, and employee handling, as well as to ensure rendering the best public perception of the firm/brand.
BBA in Retail Management: Admission Process
The BBA in Retail Management admission process varies usually depending upon the different institutions offering the course. The admission process as well as details of the merit-based and entrance-based admission processes are also provided below:
- Admission to BBA in Retail Management is done through both the entrance exams as well as merit-based. Application forms for admissions usually start during May for the BBA in Retail Management program.
- Reservations are available for SC, ST, EWS, OBC-NCL, and PwD candidates as per Govt. of India rules.
BBA in Retail Management: Merit-Based Admission
The information regarding merit-based admission for BBA in Retail Management is given below in the table:
| Merit-Based Admission Process |
|---|
| The application is expected to be submitted along with relevant personal details, required documents, and the application fee. |
| Usually, the selection committee shortlists the eligible candidates based on the minimum educational qualifications required. |
| The shortlisted candidates called for college counseling and complete the admission process by depositing the tuition fee. |
BBA in Retail Management: Entrance-Based Admission
The information regarding Entrance-based admission for BBA in Retail Management is given below in the table:
| Entrance-Based Admission |
|---|
| The application is expected to be submitted along with relevant personal details, required documents, and the application fee. |
| Admit cards are issued to eligible candidates to appear in the exams. |
| Seats are allocated to the successful candidates based on the marks obtained in the examination and institutes cut off after the announcement of results. |
| The selection committee then shortlists the eligible candidates and calls for the document verification. |
| Eligible candidates are offered admission to the BBA in Retail Management. |
BBA in Retail Management: Eligibility Criteria
The candidates planning to pursue BBA in Retail Management must carefully scrutinize the eligibility criteria for the course. The eligibility criteria for BBA in Retail Management are as follows:
| Eligibility Criteria |
|---|
| Commerce or Maths is the mandatory subjects for class 12th. |
| Candidates are to have passed 10+2 or equivalent exams from a recognized board. |
| The age requirement is 17 years of minimum age and the maximum age limit is 25 years to apply BBA in Retail Management |
| Candidates who appeared for the 10+2 examination and are waiting for results can apply. |
| In the case of reserved category SC, ST, OBC, and PH candidates, a relaxation of 5% marks or equivalent grade is given as per UGC guidelines. |
BBA in Retail Management: Entrance Exams
Most institutes admit students through their marks obtained in the National or State level entrance test, followed by a personal interview round. The information related to various entrance exams for BBA in Retail Management course is given below:
| Name of the Exam (Abbreviation) | Full Name of the Examination |
|---|---|
| MAT | Management Aptitude Test |
| CAT | Common Admission Test |
| IGNOU | Indira Gandhi National Open University |
| OPENMAT | Open Management Aptitude Test |
| XAT | Xavier Aptitude Test |
| SNAP | Symbiosis National Aptitude Test |
| TANCET | Tamil Nadu Common Entrance Test |
| MAH CET | Maharashtra Common Entrance Test |
| MICAT | MICA Admission Test |
| GMAT | Graduate Management Admission Test |
| IPU CET | Indraprastha University Common Entrance Test |
| CMAT | Common Management Admission Test |
AIMA UGAT: It is conducted- The all India Management Association for admission to various UG level Management courses across India.
BBA in Retail Management: Extra Details (Entrance Exam)
- The duration of the entrance exams usually is 2-3 hours.
- The syllabus for BBA in Retail Management entrance exam comprises of four sections as follows:
- English Language
- Quantitative Aptitude
- Logical Reasoning
- General Knowledge
BBA in Retail Management: Types of Courses
The BBA in Retail Management course is available in various modes in India. For the student’s convenience, the course is also available in part-time and distance learning modes as well. Their details for the types of courses available for the BBA in Retail Management course is given below:
| Full-Time |
| For a variety of reasons, students opt for a part-time course. The online facility is available in BBA in Retail Management course depending upon the institution providing the course. |
| Part-Time |
| A BBA in Retail Management distance learning course provides learning convenience to candidates who might be working as professionals in the industry or can not attend a regular course due to a variety of reasons. The UGC-DEB also gives approval to the BBA in Retail Management Distance Learning course.. |
| Distance |
| A BBA in Retail Management distance learning course provides learning convenience to candidates who might be working as professionals in the industry or can not attend a regular course due to a variety of reasons. The UGC-DEB also approves the BBA in Retail Management Distance Learning course.. |
Distance Learning Colleges:
Some of the prominent colleges which offer BBA in Retail Management through distance learning are mentioned below in the list:
| Name of the Institute |
|---|
| Indira Gandhi National Open University (IGNOU) |
| Sikkim Manipal University Distance Education |
| Amity University Online |
| Symbiosis Centre for Distance Learning |
| Annamalai University Directorate of Distance Education |
| Karnataka State Open University |
| Madurai Kamaraj University Directorate of Distance Education |
| Alagappa University Directorate of Distance Education |
| Bharathidasan University Centre for Distance Education |
| Pondicherry University Directorate of Distance Education |
BBA in Retail Management: Syllabus
BBA in Retail Management course aims at developing the skills and knowledge required to manage and operate retail businesses efficiently. The BBA in Retail Management course includes principles and practices of marketing, customer service, supply chain management, merchandising, and financial management. The syllabus for the course is given below in the table:
The syllabus below has been taken from the official website of Delhi Skill and Entrepreneurship University.
| Semester I | Semester II |
|---|---|
| Sales Management – I | Sales Management – II |
| English Communication – I | English Communication – II |
| Face The World Skills (FTW) – I | Face The World Skills (FTW) – II |
| Retail Associate cum Cashier- I | Retail Associate cum Cashier 1 |
| Introduction to Retail Operations | Merchandising and Display Operations |
| Instore Cashiering and Merchandising Operations | Customer Relationship Management |
| Business Economics | Ethics and Legal Aspects in Retail |
| Principles of Management | Environmental Studies – I |
| Semester III | Semester IV |
|---|---|
| Retail Sales Associate-I | Retail Sales Associate-II |
| Face the World Skills – III | Face the World Skills – IV |
| Sales Management – II | Business Financials 2 |
| Consumer Behaviour | FMCG/ FMCD Distribution Management |
| Visual Merchandising and EVM | Store Planning |
| Environmental Studies – II | Retail Analytics (Statistics and Data Analysis) |
| Principles of Management | Ethics and Legal Aspects in Retail |
| Customer Relationship Management | – |
| Semester V | Semester VI |
|---|---|
| Team Management – I | (Team Management – II) |
| Retail Team Leader-I | Retail Team Leader-II |
| Customer Relationship Management | Customer Experience Management |
| Retail marketing | Retail Strategy Growth & Expansion |
| Store operations strategy | Mall Management |
| Human Resource Management in Retail | E-commerce & Non-Retail Formats |
| Introduction to ERP & Retail application | Entrepreneurship and Innovation (Retail) |
BBA in Retail Management: Top Colleges and Fee
The top colleges and institutes providing BBA in Retail Management courses in India are given in the table below with their state-wise location and annual average fee per college:
| Name of the College | State | Annual Fee |
|---|---|---|
| Shaheed Sukhdev College of Business Studies, Delhi | Delhi | INR 10,000 to INR 35,000. |
| Amity University, Noida | Uttar Pradesh | INR 2,20,000 to INR 2,50,000. |
| Symbiosis International University, Pune | Maharashtra | INR 3,50,000. |
| KJ Somaiya College of Arts and Commerce, Mumbai | Maharashtra | INR 1,50,000 |
| Narsee Monjee Institute of Management Studies, Mumbai | Maharashtra | INR 2,20,000 to INR 2,50,000. |
| Christ University, Bangalore | Karnataka | INR 1,70,000 to INR 2,00,000. |
| Manipal University, Manipal | Karnataka | INR 1,00,000 to INR 2,00,000. |
| Mount Carmel College, Bangalore | Karnataka | INR 1,00,000. |
BBA in Retail Management Top Colleges in Bangalore
The top colleges which provide a BBA in Retail Management course in Bangalore are given below:
| Name of the College | Annual Fee |
|---|---|
| Christ University | INR 2,00,000 |
| Kristu Jayanti College | INR 1,20,000 |
| Dayananda Sagar University | INR 1,00,000 |
| Acharya Bangalore Business School | INR 1,50,000 |
| Jain University | INR 1,50,000 |
| Garden City University | INR 1,20,000 |
| Mount Carmel College | INR 1,20,000 |
| Ramaiah University of Applied Sciences | INR 1,50,000 |
| CMR University | INR 1,50,000 |
| Presidency College | INR 1,00,000 |
BBA in Retail Management Top Colleges in Delhi
The top colleges which provide a BBA in Retail Management course in Delhi are given below:
| Name of the College | Average Fee |
|---|---|
| International College of Fashion (ICF), Delhi | INR INR 1,75,000 |
| Jagannath International Management School (JIMS), Kalkaji | INR INR 98,000 |
| Vivekananda Institute of Professional Studies (VIPS), Pitampura | INR INR 1,35,000 |
| Kasturi Ram College of Higher Education (KRCHE), Narela | INR INR 50,000 |
| Pearl Academy, Delhi | INR INR 3,45,000 |
| Jagan Institute of Management Studies (JIMS), Rohini | INR INR 98,000 |
| Guru Gobind Singh Indraprastha University (GGSIPU), Dwarka | INR INR 95,000 |
| Delhi Metropolitan Education (DME), Noida | INR INR 88,000 |
| Amity School of Business (ASB), Noida | INR INR 1,91,000 |
| Institute of Management Studies (IMS), Ghaziabad | INR INR 1,00,000 |
BBA in Retail Management Top Colleges in Pune
The top colleges which provide a BBA in Retail Management course in Pune are given below:
| Name of the College | Average Fee |
|---|---|
| Brihan Maharashtra College of Commerce (BMCC) | INR 20,000 |
| Ness Wadia College of Commerce | INR 40,000 |
| Abeda Inamdar Senior College | INR 30,000 |
| Marathwada Mitra Mandal College of Commerce | INR 30,000 |
| Poona College of Arts, Science and Commerce | INR 40,000 |
| Symbiosis Institute of Management Studies (SIMS) | INR 3,75,000 |
| Indira College of Commerce and Science | INR 1,50,000 |
| Balaji College of Arts, Commerce and Science | INR 1,25,000 |
| Modern College of Arts, Science and Commerce | INR 30,000 |
| Sinhgad College of Commerce | INR 1,10,000 |
BBA in Retail Management: Top Colleges Abroad
The top colleges which offer BBA in Retail Management in aboard are provided below in the table along with their average annual fee:
| Name of the College | University and Country | Average Annual Fee |
|---|---|---|
| Wharton School of Business | University of Pennsylvania,USA | INR 50,85,000 |
| Stern School of Business | New York University,USA | INR 47,33,000 |
| Ross School of Business | University of Michigan, USA | INR 35,20,000 |
| McCombs School of Business | University of Texas at Austin,USA | INR 25,30,000 |
| Melbourne Business School | University of Melbourne, Australia | INR 34,42,000 |
| UTS Business School | University of Technology Sydney, Australia | INR 22,90,000 |
| School of Management | University of St. Gallen, Switzerland | INR 33,65,000 |
| Sauder School of Business | University of British Columbia, Canada | INR 32,12,000 |
| Graduate School of Business | University of Cape Town, South Africa | INR 29,38,000 |
| Lee Kong Chian School of Business | Singapore Management University, Singapore | INR 21,87,000 |
BBA in Retail Management: Future Prospects
Career Scope
BBA in Retail Management provides a wide range of career paths to choose from. BBA in Retail Management graduates can pursue a variety of roles in retail management, merchandising, operations, sales, and marketing. Some of the job roles that candidates can pursue are:
- Retail Operations Manager
- Merchandising Manager
- Sales Manager
- Marketing Manager
- E-commerce Manager
- Customer Service Manager
- Store Manager
- Retail Buyer
- Supply Chain Manager
- Retail Analyst
Higher Education
Candidates often look forward to achieving a higher level of education qualification with the viewpoint of career advancement in the industry. There is a variety of higher education scopes after candidates complete their BBA in Retail Management program. Some of them are as follows:
Certificate Courses– The students can pursue specialized short-term certificate courses in areas such as supply chain management, customer service, retail analytics, etc. Some of the certificate courses in retail management are given below:
- Certificate Course in Retail Management – National Institute of Retail Management (NIRM)
- Certificate Course in Retail Management – Indian Institute of Retail Training (IIRT)
- Certificate Course in Retail Management – Retailers Association of India (RAI)
- Certificate Course in Retail Management – Welingkar Institute of Management Development and Research
MBA in Retail Management– It is a two-year post-graduate course that offers training and knowledge of key managerial skills that are required in the retail industry. The candidates are required to have completed their undergraduate degree.
Ph.D. in Retail Management- Ph.D. in Retail Management stands for Doctor of Philosophy in Retail Management. It is an academic degree that qualifies the candidates to research the specialized topic of their chosen field. Some of the ph.d in retail management programs are provided below:
| Field /Department | Name of the Institute |
|---|---|
| Department of Management Studies | Indian Institute of Technology (IIT) Delhi |
| Retail Management | Indian Institute of Management (IIM) Bangalore |
| Department of Management Studies | Indian Institute of Technology (IIT) Madras |
| Retail Management | Amity University |
| Retail Management | Symbiosis International University |
BBA in Retail Management: Jobs Opportunities and Salary
The job designation and respective job description and average salary for candidates pursuing BBA in Retail Management courses are provided below in the table:
| Job Profile | Job Description | Average Annual Salary |
|---|---|---|
| Retail Buyer | He/she is responsible for selecting and purchasing products that will be sold in a retail store. They are expected to work closely with the suppliers and distributors. | INR 4-6 lakhs per annum |
| Visual Merchandiser | A customer service manager is responsible for ensuring that customers receive satisfying service when they visit a retail store. They are in charge of formulating customer service policies and training programs.. | INR 3-5 lakhs per annum |
| Operations Manager | An operations manager is responsible for supervising the logistics and supply chain operations of a retail store. | INR 7-12 lakhs per annum |
| Customer Service Manager | A customer service manager is responsible for ensuring that customers receivesatisfying service when they visit a retail store. They are in charge of formulating customer service policies and training programs.. | INR 4-7 lakhs per annum |
| Store Manager | He/she is responsible for managing the daily operations of a retail store, including supervising staff, overseeing inventory, and ensuring that customer service standards are met. | INR 5-8 lakhs per annum |
| Marketing Manager | A marketing manager is responsible for planning and supervising marketing campaigns to promote a retail store’s products and services.. | INR 6-10 lakhs per annum |
BBA in Retail Management: Recruiters
There are various companies actively recruiting young graduates as interns and also as professionals who pursue a BBA in Retail Management course. Some of the top recruiting companies for BBA in Retail Management candidates are given below:
- Aditya Birla Group
- Ebony Retail Holdings
- Bata
- Tesco
- Big Bazaar
- Westside
- Crossword
- Tata Group
- Globus
- Piramals
- ITC Retail
- Regal
- Life Style
- Reliance Group
- Malls
- Shoppers Stop
- Metro
- Spencers
- Pantaloons
- Supermarkets
Frequently Asked Questions about BBA in Retail Management
Q. What is the BBA in Retail Management salary in India?
Ans. A BBA in Retail Management Salary in India ranges around INR 20-25 lakh annually.
Q. What is BBA in Retail Management scope?
Ans. The BBA in Retail Management scope is immense with individuals working across Banking, educational institutes, and the healthcare industry as professionals.
Q. What is the BBA in Retail Management subjects?
Ans. Some of the BBA in Retail Management subjects are principles and practice of marketing, customer service, supply chain management, merchandising, financial management, and business economics, etc.
Q. Which colleges offer BBA in Retail Management in Bangalore?
Ans. Some of the colleges which offer BBA in Retail Management in Bangalore are Christ University, Jain University, Garden City University, CMR University, etc
Q. What is BBA in Retail Management jobs?
Ans. Some of the BBA in Retail Management jobs are Retail Buyer, Visual Merchandiser, Marketing Manager, Operations Manager, etc
