Kanhaiya Kumar
Table of Contents
PGDM in Media and Entertainment
PGDM in Media and Entertainment is a postgraduate diploma program that focuses on the business aspect of the media and entertainment industry. PGDM Media and Entertainment program prepares students for a variety of roles in the industry, such as media planning and buying, advertising, brand management, content development, event management, and public relations.
PGDM in Media and Entertainment program usually takes two years to complete and covers topics such as media laws and regulations, media research and analytics, media economics, marketing management, and digital media. Students will also have the opportunity to learn about the creative side of the industry through courses in scriptwriting, film direction, and cinematography.
PGDM in Media and Entertainment Highlights
| Course Level | Post Graduate |
| Duration | 1-2 years |
| Examination Type | Semester wise |
| Admission Process | Entrance Exams or Direct Admission |
| Annual Fee(in INR) | 5 to 15 lakhs (may vary depending on the institutions) |
| Eligibility Criteria | 50% marks in Bachelor’s degree |
| Job Prospectus | Brand Manager, Media Planner, Content Manager, Public Relations Manager, Digital Marketing Manager, Production Manager, Distribution Manager, Film Critic, etc. |
| Average Salary | 8-12 LPA |
Here are some of the key highlights of a PGDM in Media and Entertainment:
• Duration: PGDM in Media and Entertainment is a two-year full-time course.
• Eligibility: Candidates should have a Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks.
• Course Curriculum: The course curriculum covers a wide range of topics including media management, film production, advertising, marketing, public relations, digital media, and event management.
• Specializations: Some institutes offering PGDM in Media and Entertainment may also offer specializations in areas such as journalism, film studies, television production, and advertising.
• Industry Exposure: PGDM in Media and Entertainment provides students with practical exposure to the industry through internships, live projects, and industry visits. This helps students to gain hands-on experience and apply their theoretical knowledge in real-world scenarios.
• Guest Lectures and Workshops: PGDM in Media and Entertainment also involves guest lectures and workshops by industry experts, which provide students with insights into the industry and help them understand the latest trends and practices.
• Job Opportunities: After completing PGDM in Media and Entertainment, students can find employment in various fields such as media houses, production houses, advertising agencies, public relations firms, and event management companies.
• Campus Placements: Many reputed institutes offering PGDM in Media and Entertainment also have a robust campus placement program, which helps students secure job offers from top companies in the industry.
What are the benefits of pursuing PGDM in Media and Entertainment?
PGDM in Media and Entertainment is a specialized course designed to provide students with a comprehensive understanding of the media and entertainment industry. Here are some of the benefits of pursuing a PGDM in Media and Entertainment:
• Specialized knowledge: PGDM in Media and Entertainment provides students with specialized knowledge and skills required to succeed in the industry. The course curriculum covers a wide range of topics including media management, film production, advertising, marketing, and public relations.
• Career opportunities: The media and entertainment industry is rapidly growing, and there is a high demand for skilled professionals. After completing PGDM in Media and Entertainment, students can find employment in various fields such as media houses, production houses, advertising agencies, public relations firms, and event management companies.
• Industry exposure: PGDM in Media and Entertainment curriculum is designed to provide students with practical exposure to the industry. Students are required to work on various projects and internships, which help them gain valuable experience and understand the industry better.
• Networking opportunities: PGDM in Media and Entertainment provides students with ample opportunities to network with industry professionals. The course involves regular guest lectures, seminars, and workshops, which provide students with a platform to interact with industry experts.
• Creative expression: Media and Entertainment is a highly creative field, and PGDM Media and Entertainment provides students with the opportunity to explore their creative skills. Students are encouraged to think creatively and come up with innovative ideas for various projects.
Overall, pursuing a PGDM in Media and Entertainment can provide students with the necessary skills, knowledge, and exposure to succeed in the rapidly growing media and entertainment industry.
PGDM in Media and Entertainment Admission Process
The admission process for PGDM in Media and Entertainment may vary slightly depending on the institution offering the program. However, generally, the following steps are involved:
• Eligibility Criteria: Check if you meet the eligibility criteria of the program. Usually, candidates need to have completed their graduation from a recognized university with a minimum of 50% marks.
• Entrance Exam: Many institutions require candidates to take an entrance exam, such as CAT, XAT, MAT, or GMAT. Some institutions may have their own entrance exams as well.
• Application Form: Fill out the application form for the institution and program you are interested in. Some institutions may have an online application process, while others may require a paper application.
• Documents: Submit the required documents, such as academic transcripts, entrance exam scorecard, work experience certificate (if any), and identity proof.
• Group Discussion and Personal Interview: Shortlisted candidates will be invited to participate in a group discussion and personal interview to assess their communication skills, personality, and subject knowledge.
• Final Selection: The final selection will be based on the candidate’s performance in the entrance exam, group discussion, personal interview, and academic record.
It is important to check the specific admission requirements of the institution you are applying to and to meet all the deadlines for submitting the application and required documents.
What are the eligibility criteria for PGDM in Media and Entertainment?
The eligibility criteria for PGDM in Media and Entertainment may vary slightly depending on the institution offering the program. However, the following are the general eligibility criteria:
• Educational Qualification: Candidates must have completed a Bachelor’s degree in any discipline from a recognized university with a minimum aggregate of 50% marks or an equivalent CGPA. Some institutions may have a relaxation of 5% marks for candidates belonging to reserved categories.
• Entrance Exam: Candidates must have a valid scorecard of any of the national-level management entrance exams such as CAT, XAT, MAT, or GMAT. Some institutions may also have their own entrance exams.
• Work Experience: Work experience may be preferred or mandatory for some institutions, depending on their policies. Some institutions may give preference to candidates with relevant work experience in the media and entertainment industry.
• Language Proficiency: Candidates must have proficiency in the English language, as most of the instruction and coursework will be in English.
It is important to note that the eligibility criteria may vary depending on the institution and the program. Candidates should check the specific eligibility requirements of the institution they are interested in before applying.
PGDM in Media and Entertainment Syllabus
The syllabus of PGDM in Media and Entertainment may vary slightly depending on the institution offering the program. However, the following are the general topics covered in the program:
First Year:
- Principles of Management
- Organizational Behaviour
- Managerial Economics
- Financial Accounting and Analysis
- Marketing Management
- Quantitative Techniques
- Business Communication
- Media Research and Analytics
- Media Laws and Regulations
- Media Planning and Buying
- Creative Writing for Media
- Film and Television Production
- Advertising and Brand Management
Second Year:
- Digital Media Management
- Media Economics and Business Models
- Event Management and Public Relations
- Media and Entertainment Entrepreneurship
- Media Ethics and Governance
- Film Direction and Cinematography
- Strategic Management
- Internship and Project Work
The curriculum of PGDM in Media and Entertainment is designed to provide students with a comprehensive understanding of the business side of the media and entertainment industry. PGDM in Media and Entertainment covers various aspects of media planning, advertising, brand management, content development, event management, and public relations. In addition, students will have the opportunity to develop their creative skills through courses in scriptwriting, film direction, and cinematography. PGDM in Media and Entertainment program also includes an internship and project work, which provide hands-on experience in the industry.
Best Colleges of PGDM in Media and Entertainment in India
There are several top colleges in India that offer PGDM in Media and Entertainment. The following is a list of some of the best colleges for PGDM in Media and Entertainment in India:
- MICA, Ahmedabad
- Symbiosis Institute of Media and Communication, Pune
- Amity School of Communication, Noida
- Whistling Woods International, Mumbai
- Xavier Institute of Communication, Mumbai
- Indian Institute of Management, Ahmedabad (PGPX-Media and Entertainment)
- International School of Business and Media, Pune
- Manipal Institute of Communication, Manipal
- Institute of Management Studies, Ghaziabad
- Apeejay Institute of Mass Communication, New Delhi
These colleges have a reputation for providing quality education in media and entertainment management and have state-of-the-art facilities and faculty members with industry experience. Candidates can research and compare these colleges based on their admission criteria, program structure, placements, and other factors before applying.
PGDM in Media and Entertainment Welingkar
Welingkar Institute of Management Development and Research (WeSchool) in Mumbai offers a two-year full-time PGDM program in Media and Entertainment. The program is designed to provide students with the knowledge and skills required to excel in the media and entertainment industry.
The curriculum of PGDM in Media and Entertainment program covers various topics such as media planning and buying, advertising, brand management, film and television production, digital media management, event management, and public relations. PGDM Media and Entertainment program also focuses on developing students’ creative and technical skills through courses in scriptwriting, cinematography, and film direction.
In addition, the PGDM in Media and Entertainment Welingkar offers students the opportunity to learn from industry experts through guest lectures, workshops, and live projects. The program also includes an internship and a capstone project, which provide students with hands-on experience in the industry.
The admission to the program is based on the candidate’s performance in the Welingkar Aptitude Test (WAT), followed by a group discussion and personal interview. Candidates must have a Bachelor’s degree from a recognized university with a minimum of 50% marks or an equivalent CGPA to be eligible for the program.
Overall, the PGDM in Media and Entertainment Welingkar Institute of Management is a highly regarded program that provides students with a solid foundation in media and entertainment management, along with opportunities to gain practical experience in the industry.
PGDM in Media and Entertainment Scope
PGDM in Media and Entertainment is a specialized management program that prepares students for careers in the media and entertainment industry. PGDM in Media and Entertainment program is designed to provide students with a comprehensive understanding of the industry and its various aspects such as film, television, music, digital media, advertising, public relations, and event management.
In India, the media and entertainment industry is one of the fastest-growing industries, and there is a huge demand for skilled professionals in this field. With the increasing number of television channels, digital platforms, and the growth of the film industry, the scope for professionals with PGDM Media and Entertainment is vast. Here are some of the career opportunities available to graduates of this program in India:
• Media Planner: A media planner is responsible for creating a strategic media plan for a company or brand, including selecting the right media channels, negotiating prices, and evaluating the effectiveness of the plan.
• Advertising Executive: An advertising executive is responsible for creating and executing advertising campaigns for clients, including designing ad copies, selecting media channels, and measuring the effectiveness of the campaign.
• Public Relations Specialist: A public relations specialist is responsible for managing the public image of a company or brand, including writing press releases, managing media relations, and handling crisis communications.
• Event Manager: An event manager is responsible for planning and managing events such as conferences, product launches, and concerts, including coordinating logistics, managing budgets, and overseeing the execution of the event.
• Film or Television Producer: A film or television producer is responsible for overseeing the production of a film or television show, including managing budgets, hiring cast and crew, and ensuring the project is completed on time and within budget.
• Digital Media Specialist: A digital media specialist is responsible for managing a company’s online presence, including designing and executing digital marketing campaigns, managing social media accounts, and measuring the effectiveness of the campaigns.
Overall, the PGDM in Media and Entertainment offers a wide range of career opportunities in the fast-growing media and entertainment industry in India. Graduates of this program can expect to work in a variety of roles across various sectors of the industry.
PGDM in Media and Entertainment Job Profiles
PGDM in Media and Entertainment is a management program that provides students with a comprehensive understanding of the media and entertainment industry. Graduates of this program can pursue a variety of job profiles, including:
• Brand Manager: Brand managers in the media and entertainment industry are responsible for promoting and marketing media content to the target audience. They need to have a strong understanding of the target audience’s preferences and create marketing strategies that can grab their attention.
• Media Planner: Media planners in the media and entertainment industry are responsible for creating advertising plans that can promote media content through various channels, including print, TV, radio, and digital media. They need to have a strong understanding of the target audience and create campaigns that can appeal to them.
• Content Manager: Content managers are responsible for creating, curating, and managing content for various media channels. They need to have a strong understanding of the target audience and create content that can engage and inform them.
• Public Relations Manager: Public relations managers in the media and entertainment industry are responsible for managing the company’s image and reputation. They create communication strategies to promote the brand and maintain relationships with the media, investors, and stakeholders.
• Digital Marketing Manager: Digital marketing managers in the media and entertainment industry are responsible for creating and implementing digital marketing strategies to promote media content. They need to have a strong understanding of digital media channels, including social media, search engines, and email marketing.
• Production Manager: Production managers in the media and entertainment industry are responsible for managing the production process of media content, including budgeting, scheduling, and managing resources.
• Distribution Manager: Distribution managers in the media and entertainment industry are responsible for managing the distribution channels of media content, including theatres, streaming services, and broadcast networks.
• Film Critic: Film critics in the media and entertainment industry are responsible for reviewing and analyzing movies and other media content. They provide insights and opinions to the target audience to help them make informed decisions.
MBA in Media Management
What is MBA in Media Management?
An MBA in Media Management is a graduate-level degree program that focuses on the business side of the media industry. It is designed to provide students with the skills and knowledge necessary to manage and lead media organizations, including television and radio stations, newspapers, magazines, digital media outlets, and advertising agencies.
The curriculum of an MBA in Media Management typically includes courses in media law and ethics, marketing, media economics, media planning and buying, media sales, and media production and distribution. Students may also take courses in leadership, finance, accounting, and other business-related topics.
An MBA in Media Management can lead to a variety of career opportunities in the media industry, including media management, advertising and marketing, public relations, journalism, and digital media. Graduates may also pursue careers in other industries that require strong leadership and management skills, such as finance, healthcare, and technology.
Overall, an MBA in Media Management can provide students with the skills and knowledge necessary to succeed in a rapidly changing media industry, while also giving them a strong foundation in business and management principles that can be applied to a wide range of industries and professions.
What is the eligibility for MBA In Media and Entertainment?
The eligibility criteria for an MBA in Media and Entertainment may vary depending on the institution offering the program. However, here are some general eligibility requirements that most institutions require:
• Educational Qualifications: Candidates must have completed a Bachelor’s degree in any discipline from a recognized university. Some institutions may also require a minimum percentage of marks in the Bachelor’s degree program.
• Work Experience: Some institutions may require candidates to have relevant work experience in the media and entertainment industry. This can vary from a few months to a few years, depending on the institution.
• Entrance Exam: Many institutions require candidates to take an entrance exam such as CAT, XAT, MAT, GMAT, or CMAT. The scores obtained in the entrance exam are used to shortlist candidates for the program.
• English Proficiency: Candidates must demonstrate proficiency in English through standardized tests such as TOEFL or IELTS.
It is important to note that the eligibility criteria may differ based on the institution offering the program. Therefore, candidates should check the specific eligibility requirements of the institution they are interested in applying to.
Which topics are covered in MBA in Media Management?
Here are some of the topics that are typically covered in an MBA in Media and Entertainment program:
• Media Management: This involves studying various aspects of media management, including media planning, media buying, media research, and media ethics.
• Entertainment Business: This focuses on the business side of the entertainment industry, including finance, accounting, marketing, and entrepreneurship.
• Film and Television: This covers the various stages of film and television production, including scriptwriting, pre-production, production, post-production, and distribution.
• Music Business: This includes studying the music industry, including music publishing, record labels, music marketing, and music copyright law.
• Digital Media: This covers the various aspects of digital media, including social media, mobile apps, online video, and web design.
• Advertising and Public Relations: This focuses on the various aspects of advertising and public relations, including creative strategy, media planning, brand management, and crisis management.
• Event Management: This involves studying the various aspects of event planning and management, including event design, budgeting, logistics, and event marketing.
PGDM in Media and Entertainment Conclusion
In conclusion, PGDM in Media and Entertainment is a specialized management program that prepares students for careers in the dynamic and fast-growing media and entertainment industry. These programs provide a comprehensive understanding of the various aspects of the industry such as film, television, music, digital media, advertising, public relations, and event management.
The media and entertainment industries are one of the most exciting and fast-growing industries in India, and there is a huge demand for skilled professionals in this field. Graduates of these programs can expect to find a wide range of career opportunities across various sectors of the industry, including media planning, advertising, public relations, event management, film and television production, and digital media.
Overall, PGDM in Media and Entertainment is a great choice for students who are passionate about the industry and want to build a career in this exciting and dynamic field.
Frequently Asked Questions on PGDM in Media and Entertainment
Q. What is the difference between PGDM and MBA in Media and Entertainment?
Ans. PGDM (Post Graduate Diploma in Management) is a diploma program while MBA (Master of Business Administration) is a degree program. PGDM programs are offered by autonomous institutions while MBA programs are offered by universities. The curriculum of both programs is similar, but the PGDM program focuses more on practical skills and application-based learning.
Q. What are some popular specializations in media and entertainment for MBA/PGDM programs?
Ans. Some popular specializations include Film and TV Production, Advertising and Marketing, Digital Marketing, Media Management, Public Relations, and Journalism.
Q. What are the job prospects after completing an MBA/PGDM in media and entertainment?
Ans. The media and entertainment industry offers a wide range of job opportunities. Graduates can work in areas such as film production, television broadcasting, advertising, public relations, event management, journalism, digital media, and more. Job roles may include media planner, creative director, brand manager, public relations manager, social media specialist, and content writer.
Q. What are the skills required to succeed in the media and entertainment industry?
Ans. Good communication skills, creativity, networking skills, adaptability, time management, and attention to detail are essential for success in the media and entertainment industry.
Q. What are the factors to consider while choosing a PGDM in Media and Entertainment?
Ans. Some factors to consider include the reputation of the institute, the curriculum and faculty, the industry connections and placements offered by the program, the cost and location of the program, and the availability of scholarships and financial aid.
