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BBA in Business Analytics: Admission, Colleges, Syllabus, Placement, Salary 2023

BBA in Business Analytics Overview A BBA in Business Analytics is a degree program that prepares students to analyze business data using statistical methods, computer software, and other analytical tools to make informed business decisions. The BBA in Business Analytics program curriculum covers various topics such as data analysis, predictive modeling, data visualization, database management, […]

 Chhaya Kumari
17/12/2022
|17/12/2022 | Share:
 Chhaya Kumari 17/12/2022
BBA Business Analytics

BBA in Business Analytics Overview

A BBA in Business Analytics is a degree program that prepares students to analyze business data using statistical methods, computer software, and other analytical tools to make informed business decisions. The BBA in Business Analytics program curriculum covers various topics such as data analysis, predictive modeling, data visualization, database management, and programming.

During the program, students learn how to identify patterns and trends in large datasets, use statistical models to analyze data, and use various software tools such as Python, R, and SQL to manage and analyze data. They also learn to interpret data to make business decisions, communicate their findings to stakeholders, and develop strategies to improve business performance.

Graduates of a BBA in Business Analytics program can pursue careers as business analysts, data analysts, marketing analysts, financial analysts, or data scientists. They may work in various industries such as finance, healthcare, retail, technology, or government. They can also pursue further education in business or data-related fields, such as a Master of Business Administration (MBA) or a Master of Science (MS) in Business Analytics.

BBA in Business Analytics Highlights 

BBA in Business Analytics Course levelUndergraduate
BBA in Business Analytics Duration2-3 years
BBA in Business Analytics Examination TypeSemester Wise
 BBA in Business Analytics Eligibility Criteria10+2 education from a recognized board with a minimum aggregate of 50% 
BBA in Business Analytics Average Annual fee( in INR)50,000-2,50,000
BBA in Business Analytics Admission ProcessDirect Admission or Entrance Exam
BBA in Business Analytics Job ProfilesBusiness Analyst, Data Analyst, Market Research Analyst, Operations Analyst, Business Intelligence Analyst, Data Scientist, Digital Marketing Analyst, Supply Chain Analyst, Risk Analyst, Financial Analyst

Here are some key highlights of a BBA in Business Analytics program:

  • Curriculum: The program covers a range of topics such as data analysis, statistical modeling, data visualization, database management, and programming. It also includes general business courses such as accounting, economics, finance, management, and marketing.
  • Skills learned: Students learn how to analyze and interpret data, develop predictive models, use various software tools to manage and analyze data, and communicate their findings effectively to stakeholders.
  • Career prospects: Graduates of the program can pursue careers as business analysts, data analysts, marketing analysts, financial analysts, or data scientists in various industries such as finance, healthcare, retail, technology, or government.
  • Further education: Graduates can pursue further education in business or data-related fields, such as a Master of Business Administration (MBA) or a Master of Science (MS) in Business Analytics.
  • Salary potential: The salary potential for graduates of a BBA in Business Analytics program can vary depending on various factors such as job role, industry, and experience level. However, according to Payscale.com, the average salary for a business analyst with a bachelor’s degree in business analytics is around $65,000 per year in the United States.

BBA in Business Analytics Admission Process

The admission process for a BBA in Business Analytics program can vary depending on the college or university. However, here are some common admission requirements and procedures:

  • Educational qualifications: Applicants should have completed their higher secondary education (12th grade) from a recognized board or institution. They should have studied mathematics or statistics as one of their subjects.
  • Minimum eligibility criteria: Applicants should meet the minimum eligibility criteria set by the college or university, which may vary depending on the institution. For example, some institutions may require a minimum of 50% or 60% in the qualifying examination.
  • Entrance exams: Some institutions may require applicants to take entrance exams such as the SAT, ACT, or other aptitude tests. The scores obtained in these exams may be used as a selection criterion.
  • Application process: Applicants should fill out the application form provided by the institution and submit it along with the required documents such as transcripts, certificates, and proof of identity. Some institutions may charge an application fee.
  • Selection process: The selection process may involve multiple rounds such as written tests, group discussions, and personal interviews. The institution will shortlist candidates based on their performance in these rounds.
  • Admission offers: The institution will send admission offers to the selected candidates. The candidates should confirm their admission by paying the tuition fee and submitting the necessary documents.

It is advisable to check the admission requirements and procedures of the institution of your choice and follow the instructions carefully.

What are the eligibility criteria for BBA in Business Analytics?

The eligibility criteria for a BBA in Business Analytics program may vary depending on the institution. However, here are some common eligibility criteria:

  • Educational qualifications: Applicants should have completed their higher secondary education (12th grade) from a recognized board or institution.
  • Minimum eligibility criteria: Applicants should meet the minimum eligibility criteria set by the college or university, which may vary depending on the institution. For example, some institutions may require a minimum of 50% or 60% in the qualifying examination.
  • Subjects: Applicants should have studied mathematics or statistics as one of their subjects in the qualifying examination.
  • Age limit: There may be an age limit for admission to the program, which may vary depending on the institution.

It is advisable to check the eligibility criteria of the institution of your choice and ensure that you meet the requirements before applying for the program.

Syllabus of BBA in Business Analytics

Semester-wise Syllabus for BBA in Business Analytics

The syllabus of a BBA in Business Analytics program may vary depending on the institution. However, here is a general overview of the semester-wise syllabus:

First Semester:

  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Microeconomics
  • Business Communication
  • Computer Applications in Management

Second Semester:

  • Marketing Management
  • Business Statistics
  • Financial Management
  • Macroeconomics
  • Organizational Behaviour
  • Environmental Studies

Third Semester:

  • Data Analytics Fundamentals
  • Statistical Methods for Data Analysis
  • Introduction to Big Data
  • Data Visualization and Communication
  • Business Research Methods
  • Human Resource Management

Fourth Semester:

  • Database Management Systems
  • Programming for Data Analysis
  • Marketing Analytics
  • Financial Analytics
  • Operations Analytics
  • Corporate Accounting

Fifth Semester:

  • Predictive Modelling
  • Time Series Analysis
  • Machine Learning for Business Analytics
  • Ethics and Corporate Social Responsibility
  • Elective I

Sixth Semester:

  • Data Mining and Business Intelligence
  • Supply Chain Analytics
  • Investment Analysis and Portfolio Management
  • Project Management
  • Entrepreneurship Development
  • Elective II

Note: The specific courses and electives may vary depending on the institution. It is advisable to check the syllabus of the institution of your choice for detailed information.

Year Wise Syllabus for BBA in Business Analytics

The syllabus of BBA in Business Analytics may vary slightly from university to university, but below is a general overview of the topics covered in the program:

1st Year2nd Year3rd Year
Principles of ManagementBusiness AnalyticsSupply Chain Management
Principles of AccountingBusiness Research MethodologyProject Management
MicroeconomicsData VisualizationOperations Management
MacroeconomicsOrganizational BehaviorEntrepreneurship Development
Business Mathematics and StatisticsStatistical Analysis for BusinessLegal Aspects of Business
Business CommunicationDatabase Management SystemsData Mining
Financial ManagementMarketing ManagementPredictive Analytics
Information Technology for BusinessHuman Resource ManagementFinancial Analytics

Note: The above syllabus is indicative and can vary depending on the university and their specific program.

BBA in Business Analytics Colleges in India

There are many colleges and universities in India that offer a BBA in Business Analytics program. Here are some of the top institutions:

It is important to do your research and choose an institution that meets your needs in terms of location, curriculum, faculty, facilities, and reputation. You can also check the admission requirements, fees, and placement opportunities before making a decision.

BBA in Business Analytics Coventry University

Coventry University is a UK-based institution that offers a BBA in Business Analytics program. Here are some key features of the program:

  • Program duration: BBA in Business Analytics program takes three years to complete on a full-time basis.
  • Curriculum: BBA in Business Analytics program covers a range of topics such as data analysis, statistical modeling, data visualization, database management, and programming. It also includes general business courses such as accounting, economics, finance, management, and marketing.
  • Industry focus: BBA in Business Analytics program has a strong industry focus and prepares students for careers in various industries such as finance, healthcare, retail, technology, or government.
  • Teaching methods: BBA in Business Analytics program uses a range of teaching methods such as lectures, seminars, workshops, case studies, and projects. Students are also encouraged to participate in industry projects and internships.
  • Student support: BBA in Business Analytics program provides various support services such as academic guidance, career advice, and mentoring.
  • Admission requirements: Applicants should have completed their higher secondary education (12th grade) from a recognized board or institution. They should have studied mathematics or statistics as one of their subjects. They should also meet the minimum eligibility criteria set by the university, which may vary depending on the institution.
  • Career prospects: Graduates of the program can pursue careers as business analysts, data analysts, marketing analysts, financial analysts, or data scientists in various industries.

It is advisable to check the admission requirements, fees, and placement opportunities before applying to the program.

BBA in Business Analytics Jobs

Graduates of a BBA in Business Analytics program can pursue various job opportunities in different industries. Here are some common job roles:

  • Business Analyst: A business analyst collects, analyses, and interprets data to provide insights that help businesses make informed decisions.
  • Data Analyst: A data analyst collects and analyses large datasets to identify patterns, trends, and insights that help businesses improve their performance.
  • Marketing Analyst: A marketing analyst analyses market trends, consumer behavior, and marketing campaigns to help businesses develop effective marketing strategies.
  • Financial Analyst: A financial analyst analyses financial data, prepares financial reports, and provides investment advice to help businesses make sound financial decisions.
  • Operations Analyst: An operations analyst analyses operational processes and systems to identify inefficiencies and opportunities for improvement.
  • Supply Chain Analyst: A supply chain analyst analyses supply chain data to identify opportunities for cost savings, process improvement, and risk reduction.
  • Data Scientist: A data scientist develops and applies statistical and machine learning models to analyze complex data sets and provide insights that help businesses make strategic decisions.
  • Business Intelligence Analyst: A business intelligence analyst develops and maintains business intelligence dashboards and reports to help businesses track their performance and identify opportunities for improvement.
  • Market Research Analyst: A market research analyst collects and analyzes market data to identify market trends, consumer preferences, and competitive landscapes to help businesses develop effective strategies.
  • Product Analyst: A product analyst analyses product performance, customer feedback, and market trends to help businesses develop and improve their products.

These are some of the common job roles that graduates of a BBA in Business Analytics program can pursue. The specific job opportunities may vary depending on the industry and the skills and interests of the individual.

BBA in Business Analytics Salary

The salary of a graduate of a BBA in Business Analytics program may vary depending on various factors such as job role, industry, experience, and location. Here is an overview of the expected salaries for some common job roles:

  • Business Analyst: The average salary for a business analyst in India is around ₹5,00,000 per annum. However, the salary may vary depending on the industry and experience.
  • Data Analyst: The average salary for a data analyst in India is around ₹4,50,000 per annum. However, the salary may vary depending on the industry and experience.
  • Marketing Analyst: The average salary for a marketing analyst in India is around ₹5,50,000 per annum. However, the salary may vary depending on the industry and experience.
  • Financial Analyst: The average salary for a financial analyst in India is around ₹5,00,000 per annum. However, the salary may vary depending on the industry and experience.
  • Operations Analyst: The average salary for an operations analyst in India is around ₹5,00,000 per annum. However, the salary may vary depending on the industry and experience.
  • Data Scientist: The average salary for a data scientist in India is around ₹10,00,000 per annum. However, the salary may vary depending on the industry and experience.
  • Business Intelligence Analyst: The average salary for a business intelligence analyst in India is around ₹7,50,000 per annum. However, the salary may vary depending on the industry and experience.
  • Market Research Analyst: The average salary for a market research analyst in India is around ₹4,00,000 per annum. However, the salary may vary depending on the industry and experience.
  • Product Analyst: The average salary for a product analyst in India is around ₹6,00,000 per annum. However, the salary may vary depending on the industry and experience.

Note: The above-mentioned salaries are only indicative and may vary depending on several factors. The salaries may also vary depending on the country and the cost of living. It is advisable to research the specific job roles and industries for a more accurate salary estimate.

BBA VS BS in Business Analytics

The BBA in Business Analytics and BS in Business Analytics are two undergraduate degree programs that are designed to provide students with a strong foundation in business analytics. Although both programs focus on similar topics, there are some differences between them. Here are some key differences between BBA and BS in Business Analytics:

  • Focus: The BBA in Business Analytics program focuses more on the business aspects of analytics, such as marketing, operations, and finance, whereas the BS in Business Analytics program focuses more on the technical aspects of analytics, such as data mining, statistical analysis, and machine learning.
  • Coursework: The BBA in Business Analytics program typically includes courses in accounting, economics, management, and marketing, in addition to courses in analytics. The BS in Business Analytics program, on the other hand, typically includes more courses in mathematics, statistics, and computer science, in addition to courses in business.
  • Skillset: The BBA in Business Analytics program is designed to provide students with a broad set of skills in business and analytics, whereas the BS in Business Analytics program is designed to provide students with a more specialized skillset in technical analytics.
  • Career paths: Graduates of the BBA in Business Analytics program may pursue careers in business analytics, management, marketing, finance, or operations, whereas graduates of the BS in Business Analytics program may pursue careers in data analysis, data science, machine learning, or artificial intelligence.

In summary, the BBA in Business Analytics program is more business-oriented, while the BS in Business Analytics program is more technical-oriented. The choice between the two programs depends on the individual’s interests, career goals, and strengths.

BBA in Business Analytics Conclusion

In conclusion, a BBA in Business Analytics is an undergraduate degree program that combines the study of business and analytics.

 BBA in Business Analytics program provides students with a solid foundation in business operations and analytics, including data analysis, statistical modeling, and data visualization. Graduates of the program are equipped with a diverse set of skills that are highly sought after in today’s job market.

BBA in Business Analytics program curriculum covers a broad range of topics, including business strategy, marketing, finance, and operations management, as well as specialized courses in data analytics, predictive modeling, and machine learning. In addition to classroom instruction, students may also gain practical experience through internships, case studies, and research projects.

A BBA in Business Analytics can lead to a variety of career paths, including business analysis, data analysis, financial analysis, marketing analysis, operations analysis, and data science. The program also provides a strong foundation for pursuing advanced degrees in business or analytics.

Overall, a BBA in Business Analytics is a valuable degree that provides students with a unique combination of skills in business and analytics, making them highly competitive in the job market.

Frequently Asked Questions of BBA in Business Analytics

Q. What are some of the unique skills that students can acquire through a BBA in Business Analytics?

Ans. In addition to business and analytical skills, students can also develop critical thinking, problem-solving, communication, and teamwork skills through a BBA in Business Analytics.

Q. Can students pursue a BBA in Business Analytics program through online or distance learning?

Ans. Yes, several institutions offer online or distance learning options for a BBA in Business Analytics program.

Q. Is there any certification available for graduates of a BBA in Business Analytics program?

Ans. Yes, there are several industry-recognized certifications available for graduates of a BBA in Business Analytics program, such as SAS Certification, Tableau Certification, and Google Analytics Certification.

Q. Can students opt for a minor in a different field while pursuing a BBA in Business Analytics?

Ans. Yes, some institutions allow students to opt for a minor in a different field such as finance, marketing, or operations management while pursuing a BBA in Business Analytics

Q. What are some of the emerging trends in the field of business analytics?

Ans. Some of the emerging trends in the field of business analytics include the use of artificial intelligence and machine learning, the integration of big data and cloud computing, and the increasing use of data visualization tools.

Q. Can students pursue research opportunities while pursuing a BBA in Business Analytics?

Ans. Yes, students can pursue research opportunities such as case studies, internships, and research projects while pursuing a BBA in Business Analytics.

Q. How can students prepare for a BBA in Business Analytics program?

Ans. Students can prepare for a BBA in Business Analytics program by developing strong mathematical, statistical, and analytical skills, as well as by gaining some basic knowledge of programming languages such as Python or R. Additionally, reading up on industry trends and staying up-to-date with the latest advancements in analytics can also be beneficial.


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