Bollywood actor and Brand ambassador Anushka Sharma and Myntra Beauty Encourage Self-Discovery With “Discover The ‘U’ In Beauty” Campaign

• Myntra Beauty offers ~1.4 lac products across 2k+ brands, including the best of international and made-in-India brands
• Myntra Beauty offers cutting-edge tech innovations like Virtual Try On and a wide variety of science-backed solutions.

Bengaluru : Myntra Beauty, one of India’s leading online beauty destinations, has launched its new campaign, “Discover the ‘U’ in Beauty,” featuring Bollywood actor and brand ambassador Anushka Sharma. This campaign champions curated  beauty solutions, empowering individuals to find what truly works for them through Myntra Beauty’s innovative technology-led tools and top-notch selection. The campaign encompasses two key films, one focusing on makeup and the other on skincare, both emphasizing the importance of choosing products that suit specific needs and preferences.

The campaign highlights Myntra Beauty’s commitment to simplifying the beauty discovery journey. Recognizing that beauty isn’t one-size-fits-all, Myntra Beauty provides the resources and expertise to help customers navigate the vast world of beauty products and find their perfect match. Whether it’s finding the right shade of foundation or science-backed  product for specific skin concerns, Myntra Beauty offers a shopping experience fit for every individual.

The first film focuses on makeup and addresses the common challenge of finding products that truly complement individual features. What’s trending or looks great on someone might not be the best fit for everyone. Myntra Beauty helps users navigate this by offering a vast selection of 60k makeup products across 500+ brands, including a wide range of D2C brands, combined with the Virtual Try-On (VTO) tool. Powered by cutting-edge technology, Myntra’s VTO tool offers a unique virtual beauty experience. With 30 trending looks for every occasion—from parties to weddings—users can effortlessly discover their perfect style, setting Myntra Beauty Beauty apart and simplifying the search for the perfect makeup products.

The second film shifts the focus to skincare, emphasizing the importance of choosing products based on specific skin concerns. The film is a humorous montage of women in different settings—a college play greenroom, an aerial yoga class, a bustling café—each playfully highlighting their unique skincare woes. One woman in the greenroom declares her frizzy hair has “main character energy,” while another, hanging upside down at yoga, laments that her skin “ghosts every moisturizer.” In the café, a woman chuckles that her fine lines are “writing their own story.” Just as with makeup, skincare doesn’t have a universal solution, and these scenes underscore that point. Anushka then enters the scene, overhearing these playful complaints and introducing the women to Myntra Beauty. She explains that Myntra Beauty “gets it,” emphasizing Myntra’s curated  recommendations. The women, intrigued, gather around as Anushka demonstrates the app. Myntra Beauty celebrates individual skin needs with a vibrant selection of 40k skincare products across 1000+ brands designed for a wide range of concerns.