Deconstruct Skincare grows 1000% to ₹200 Cr, raises ₹65 Cr from L’Oréal’s VC fund BOLD, V3 ventures and DSG Consumer Partners

• This round also saw participation from existing investors, Kalaari Capital and Beenext
• The capital raised is set to be used in product innovation  and to reinforce leadership in existing segments like sunscreen and serums
• The funds will also be used to establish the brand’s superiority in the gentle actives space  and expansion into Quick Commerce & retail  to enhance accessibility
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Bengaluru : Deconstruct, a science-backed skincare brand that provides Highly Effective Yet Gentle products  has raised ₹65 Cr in a funding round from L’Oréal’s VC fund BOLD; V3 Ventures & DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in the round. This funding follows the brand’s remarkable 1000% growth in FY25, achieving annualized net revenue of ₹200 crore.

Deconstruct’s success stems from its singular vision of offering highly effective yet gentle skincare solutions. Its products challenge  the perception that science-backed products need not necessarily focus solely on efficacy and be only for advanced users. Its beginner-friendly approach ensures that even first-time users feel confident in their skincare choices. For example, their sunscreens  are mattifying and gel based, designed for India’s hot and humid climate, addressing one of the  major consumer pain points and thus stand apart in a market often dominated by international trends. By championing Beginner-friendly formulations, India-specific insights and ingredient transparency  the brand has successfully captured evolving consumer preferences, solidifying its leadership in a competitive skincare market.

The infusion of funds will fuel Deconstruct’s expansion across multiple strategic areas. The brand is set to accelerate product innovation by developing advanced solutions that are not only highly effective but also gentle on the skin, ensuring inclusivity for diverse skin types, including sensitive skin. Deconstruct will also enhance its distribution network by expanding its presence on Quick Commerce platforms improving nationwide accessibility. Additionally, the brand aims to diversify its product portfolio by venturing into new categories while strengthening its leadership in existing segments like sunscreens and serums. These initiatives align with Deconstruct’s mission of bringing beginner-friendly formulations.

Speaking on the funding, Malini Adapureddy, Founder, Deconstruct, said, “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We have always built our products with the vision that effective skincare need not be irritating and getting customer love for the exact same reason has been incredibly rewarding  Over the past year, we’ve helped 2Cr+ beginners start their skincare journey, in the most remote pincodes. This funding empowers us to singularly focus on building highly effective yet gentle products.”