What’s big reason behind AI and Brij Disa Centre partnership: Click here to the reason:

According to the IIM Ahmedabad

“Brij Disa Centre for Data Science and AI recently hosted a research webinar titled “Generative AI and Personalized Video Ads” by Prof Anuj Kapoor of IIMA”.  

The session was held to examine the effectiveness of personalised video ads crafted through GenerativeAI. 

Below are some glimpse of the webinar

In the webinar, Anuj Kapoor who is the professor presented an experiment that tested two key questions that are mentioned below: 

• Is there any heterogeneity in the impact across important user segments?
• Can generative AI improve ad engagement metrics when pitted against traditional ad formats?

About Generative AI

Generative AI which is also known as genAI is a broad field of artificial intelligence commonly known as AI that uses algorithms to create new content. Or Generative AI can be also defined as the models or algorithms that create brand-new output in all the asked manner of the user and some the examples are mentioned below: 

• code
• data
• 3D renderings
• text
• photos
• videos

About Personalized Video Ads

Personalized Video Ads can be defined as a personalised video. The main work of the Personalized Video Adsthat’s is too customise for each individual viewer. 

It means that it creates unique specified things for every single user. Also the main goal of the Personalized Video Ads is to create videos that summarise the needs and preferences of individual customers. 

Usage of Personalized Video Ads: 

It captures the interest of potential customers. Also, it increases the likelihood of leads converting into new customers and ensures that the brand’s message resonates better with the audience or not. 

News source: https://twitter.com/IIMAhmedabad/status/1729749532718530679 

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