Skip to main content

S. Chand Publishing Wraps Up Blockbuster Scratch & Win Campaign with a Legacy of Innovation

  17/01/2025

New Delhi — S. Chand Publishing, a pioneer in educational publishing in India, has successfully concluded its innovative Scratch & Win campaign, which has not only engaged students but also reinforced the importance of original educational resources. This initiative is part of S. Chand Publishing’s broader commitment to combat piracy and enhance the quality of education through its renowned Lakhmir Singh series.

Decades of Excellence: The Legacy of the Lakhmir Singh Series
For decades, the Lakhmir Singh series has been the gold standard for science education in India. Renowned for its clarity, practical approach, and alignment with the evolving needs of learners, the series has empowered millions of students and educators alike. From integrating the latest syllabus revisions to embedding advanced technology, the series remains relevant and impactful for modern classrooms.

“Our goal is simple yet powerful—to empower students with resources that inspire curiosity and foster success,” stated Jitendra Kumar Agnihotri, Chief Executive Officer (CEO) of S Chand Publishing (School Education). “By combining original, high-quality content with state-of-the-art features, we’re making education engaging and impactful.”

However, in an era where educational integrity is compromised by piracy, protecting this legacy has become paramount.

Combating Piracy: A Commitment to Authenticity
Pirated books dilute the quality of education and undermine the hard work of educators and publishers. S. Chand Publishing has taken significant measures to combat this issue. Through targeted raids and legal actions against counterfeit operations, the company ensures students receive only authentic, high-quality materials.

To promote originality, S. Chand has also launched innovative initiatives like the Scratch & Win campaign, fostering a culture of authenticity among learners. This multi-faceted approach underscores the company’s commitment to safeguarding the quality of education.

A Celebration of Originality: Highlights from the Scratch & Win Contest
The Scratch & Win campaign was designed to reward students who chose genuine Lakhmir Singh books. This engaging initiative offers various exciting prizes worth up to Rs 1 crore.

This year:

  • A brand-new car won by Ishan from Patna as a bumper prize

  • High-achieving participants have also received 10 Laptops

  • 1,000 Sippers and 1,000 Neckbands were distributed as consolation prizes.

The campaign not only incentivized students but also created awareness about the importance of using original educational resources. By combining education with innovation and rewards, S. Chand Publishing strengthened its connection with students, educators, and parents across India.

Next-Gen Features Enhancing the Lakhmir Singh Experience
Staying true to its legacy of excellence, the latest edition of the Lakhmir Singh series has been meticulously revised to meet the requirements of the rationalized NCERT/CBSE syllabus. The series incorporates advanced features to enhance the learning experience:

  • Interactive Simulations: These digital tools allow students to visualize complex scientific concepts through engaging, hands-on experiences.
  • Chapter-wise Video Tutorials: By scanning QR codes in the books, students can access expert-led explanations tailored to each chapter.
  • Board Exam Papers: The inclusion of practice questions modelled after actual exam formats prepares students thoroughly for their assessments.

These enhancements are designed to make science learning interactive, accessible, and effective for students across India.

Charting New Territories in Education with S. Chand Publishing
S. Chand Publishing continues to set benchmarks in educational excellence through initiatives like the Scratch & Win campaign and the enhanced Lakhmir Singh and Manjit Kaur series. By tackling piracy and introducing cutting-edge tools, the company is redefining science education in India.

As Himanshu Gupta, Managing Director of S Chand Group, remarked:

“S. Chand Publishing is not just about selling books; it’s about creating a brighter future for generations of learners. Through authenticity, innovation, and quality, we are crafting resources that inspire a lifelong love for learning.”

“The Scratch & Win campaign reflects our commitment to rewarding originality while supporting quality education,” said Saurabh Mittal, Chief Financial Officer of S Chand Group. “By investing in such initiatives, we ensure students and educators benefit from authentic and innovative resources, helping us create a lasting impact in the education sector.”

Congratulations to all participants and winners of the Scratch & Win campaign for their outstanding achievements. Together, let’s build a stronger foundation for education and continue to inspire curiosity, inclusivity, and innovation.

Contest Video

Enquiry Form

Advertisement

Tags

Recent News

JD Institute of…
Formfees 10/02/2025
Two Halves of…
Formfees 10/02/2025

Recent Article

Testimonials

Social Media Auto Publish Powered By : XYZScripts.com