IIM Lucknow and Imarticus Learning Join Forces to Launch Executive Management Program in Sales and Marketing Leadership

The association with IIM Lucknow offers immense value to the enrolled students, as they become part of the prestigious institute’s alumni network. This affiliation opens doors to various benefits, including networking opportunities, participation in on-campus and off-campus events, and membership in local alumni chapters, fostering a strong sense of professional community and continuous learning.

The program leverages the Wharton marketing excellence simulation, providing insights into maximizing customer lifetime value. Participants learn essential techniques to create long-lasting customer relationships and drive sustainable business growth.

The executive management program in sales and marketing leadership by IIM Lucknow and Imarticus Learning is a promising platform for experienced professionals seeking to enhance their skills and lead their organizations to success in the competitive market. By providing industry-specific knowledge, gamified learning, and experiential simulations, the program equips participants with the expertise and leadership acumen to thrive in their respective roles and make a significant impact in the realm of sales and marketing.

IIM Lucknow, in collaboration with education firm Imarticus Learning, is introducing an executive management program in sales and marketing leadership. This program is designed for graduates with a minimum of five years of work experience in related domains.

The program provides a specialized curriculum focusing on management and sales skills, ensuring efficient utilization of financial resources. The university stated that prominent industry leaders will conduct master classes, offering students practical insights into real-world challenges faced in the field. The interaction with these industry leaders is aimed at enriching students’ learning experience and facilitating valuable networking opportunities within the industry, according to the university.

The program emphasizes gamified learning by utilizing Imarticus Game Studio tools, enabling learners to practice implementing strategies through simulated organizational dynamics. Additionally, the curriculum includes the Revmanex sales excellence simulation, created by Jean-Claude Larreche, offering hands-on experiential learning in sales and marketing. The Wharton marketing excellence simulation is also incorporated to teach methods for maximizing customer lifetime value. Students enrolled in the program will be considered alumni of IIM Lucknow and will enjoy various benefits, such as participating in on-campus and off-campus events, as well as becoming members of local alumni chapters.

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