IIM Bangalore Won National Runner-up in the Myntra Ideathon Case Challenge: Click here to know the Winner
Alisha Kumari
05/12/2023
According to the IIM Bangalore:
“PGP team declared national runner-up in Myntra Ideathon case challenge. Team B-Tribe, comprising Rushikesh Patil, Gauranshi Nili, and Dyaneshwar S, all second-year students of IIM Bangalore’s two-year full-time MBA: Post Graduate Programme in Management (PGP), has been adjudged the national runner-up in Myntra Ideathon, the flagship case challenge organized by Myntra every year”.
On 4th December 2023, the PGP team has been declared national runner-up of the Myntra Ideathon case challenge. The IIMB team reached the national finals after clearing the campus round and the national semi-finals.
Team B-Tribe showcased their prowess by crafting a comprehensive strategy to position brand Myntra as the go-to fashion and lifestyle destination for Gen Z consumers in India. This Myntra Ideathon’s main motive was to collaborative synergy, feature creativity, and a dynamic hub of ideas from students of leading B-schools.
About Myntra Ideathon case challenge:
This Myntra Ideathon was launched in 2019 and every year the Myntra Ideathon is conducted. the Myntra Ideathon is designed to encourage innovation and entrepreneurial spirit. The candidates who are pursuing a two-year full-time MBA program from eligible institutes can participate in this Myntra Ideathon case challenge as this challenge is all about combining creativity and business acumen to revolutionize fashion-tech. For this challenge, the participants have to face two rounds each with a specific purpose and evaluation criteria.
What is the IIM Bangalore case challenge?
The IIM Bangalore case challenge is a case competition where the participants with teams of two or more individuals have to be pitted against each other in a head-to-head or broader relative ranking.
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