India’s First User Research Conference IGNITE debuts next month

Hyderabad : User Connect Consultancy (UCC), a global leader in user research, proudly presents IGNITE, India’s first-ever User Research conference. It aims to bring together thought leaders, practitioners, educators and innovators in the field of user research to discuss trends, real-world applications and impact of user research strategies on business outcomes.

The conference is set to take place on the 7th & 8th of February, 2025, at T-Hub, Hyderabad, the world’s largest innovation hub for startups and entrepreneurs. Over two action-packed days, IGNITE 2025 will bring together a vibrant mix of user research practitioners, business leaders, academia, and startup founders to spark conversations and actions that shape the future of product design and innovation. Participants will engage in insightful keynote sessions, expert-led workshops, dynamic panel discussions and talks by industry leaders.

The conference has an exceptional lineup of speakers, including design and research experts from leading tech and innovation-led companies. Joining them will be distinguished professors from premier institutions such as NID, IIT Hyderabad, IIT Kanpur and BITS, offering a perfect balance of industry and academic perspectives.

“IGNITE is more than a conference—it’s a call to action for business leaders, start-up founders, educators and designers to infuse user centricity into critical decision-making processes,” says Shipra Bhutada, Founder & Director of User Research at UCC. “Our goal is to foster a community where empathy and curiosity drive innovation, creating meaningful impact for businesses and society alike.”

During the conceptualization phase, UCC conducted a survey with user research professionals to shape the format and topics for the conference, ensuring it serves as a collaborative platform. It will feature discussions on thought-provoking topics such as ‘The Role of Kindness in Design Innovation & Business Impact,’ ‘User Research in India: Global Influence vs. Local Growth,’ and ‘Advocating Evaluative Research for Actionable Design Decisions.’ Workshop sessions will delve into practical themes like ‘The Art & Science of User Experience (UX) Research’ and ‘From Insight to Impact: User Research for Product Success,’ providing valuable insights for attendees.