Beginner’s Guide to SEO [Search Engine Optimization]

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SEO- Search Engine Optimization

Known as SEO, Search Engine Optimization refers to improving your site traffic in search engines like Google, Bing, etc, to make it visible to more people when they are looking for products and services you offer. Search engine visibility affects your ability to gain attention and draw prospects and existing customers to your business. /*! elementor - v3.6.2 - 04-04-2022 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}

Having discussed the typical definition of Search Engine Optimization (SEO), how does it work?

Step 1: you write and publish an Article | blog etc.  Step 2: Search engines like good, yahoo, etc, will crawl over the page and investigate. Step 3: your site is then indexed under a specific category and search terms.  Stop 4: Whenever a user searches for a particular topic, your content must correspond to it; only then will your website be ranked. 

Why SEO - Search Engine Optimization is Important?

The majority of online traffic is generated through search engines, not paid advertising, social media, or other online platforms. Paid advertisements do not cover nearly as much room on the web, do not appear as credible to savvy consumers, and do not receive as many clicks as organic search results. Pay-per-click ads get clicked. It is a fact that SEO has *20X more traffic opportunities than PPC, regardless of platform. When properly set up, SEO is also one of the only channels of online marketing that continued to attract traffic years down the road. The traffic you generate from high-quality content can snowball over time, while traffic from advertising requires constant funding to continue to grow. Our help is still needed as search engines get smarter. It is important to optimize your site in order to ensure better indexation and display of your content in the search engines.

What are Black Hat SEO and White Hat SEO?

White Hat SEO can be best described as a technique that abides by search engine rules, the main function of White hat SEO is to provide more value to the people. Whereas, Black Hat SEO is described as a technique to spam or fool search engines. While Black Hat can work but the consequences are mainly penalized or de- Indexed in simple words removed from search engines and has ethical implications.  There are a number of approaches to optimizing a site for search engines as part of any industry. The idea of what is "best" does vary and is often subject to subjectivity, but there's one distinction you should know about. It's the difference between white hats and black hats. Some SEOs might classify these as two different schools of thought, but they're not as many categories as right and wrong ways of doing SEO.